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= Lora Lamm = Lora Lamm (Born January 11th, 1928) is a Swiss Illustrator and Graphic Designer. She had a career that spanned over 60 years and is best known for her ten years of work in Milan, Italy, where she lived from 1953 to 1963, designing packaging, posters, and invitations for La Rinascente department store, Pirelli, and Olivetti. Her unique style mixes together typography and illustration, organizing the space in an uncluttered, rigorous way, where everything serves the purpose of clarity.

Early Life and Career
Born in 1928 in the town of Arosa, in the Swiss Grisons, Lora Lamm graduated from the prestigious Zurich School of Applied Arts (Kunstgewerbeschule ) and moved to Milan in 1953. In Milan she designed for well-known companies such as Roche and Motta along with those previously mentioned and worked with Max Huber, among others, in the advertising agency Studio Boggeri founded by Antonio Boggeri.

Lora Lamm’s first graphic design job was at the famous Studio Boggeri, where she designed wrapping paper. After that, she designed packaging for boxes of nougat and chocolates for the confectioner Angelo Motta. After worked at Angelo Motta’s, Lora Lamm got the opportunity to showcase her talent while working on designing packaging, posters, and invitations for popular brands such as the La Rinascente Department Store and independent clients like Pirelli, Olivetti, and Elizabeth Arden among others.

In 1958, Lamm was made the head of the creative department of the La Rinascente Department Store. As the design head, she oversaw the various advertising campaigns for the store, and her cheerful illustrations and lettering became the face of the store. She worked there until 1962 and moved back to Zurich a year later where she became a member of Frank Thiessing’s design agency.

Life back in Zurich
In 1963 she returned to her homeland Switzerland, after 10 years in Italy, with her life and work partner Frank C. Once back there they set up their own agency, receiving customers from Italy, the United States, Germany, and Switzerland but refusing to continue in her trademark Swiss-Italian style. "When I came back from Milan everyone expected a certain style from me. However, I did not want to answer to those expectations," Lamm explained in an interview with Apartamento magazine. "What I had done in Milan could not simply be repeated in Zurich. I believe that you risk copying yourself when you follow a certain style.”

Exhibitions

 * https://www.domusweb.it/en/news/2015/06/26/lora_lamm_la_vita_e_bella.html - Exhibition at the Museum für Gestaltung