User:JDCmiUSA/Ad Rorschach

Term coined by Juanita Chronowski for an association, displayed in advertising, that makes ONE single product or brand come to mind. example: saying the word brown and shipping bring to mind UPS. 2 pizzas on one cardboard makes you think of Little Ceaser's 'Pizza Pizza' offer. An image of a yellow taxi in a travel ad might make you think of New York.

Not so often a advertising campaign can hit just the right image to associate with their clients product. When it happens it will tend to stick, like Kleenex being the daily in-use name for facial tissue. Or Xerox meaning to copy. These names have become linked, synonymous, with their function and this can be a very good thing. As you are most likely to ask for Kleenex by name even while meaning only facial tissue, and so this may increase your product sales purely by recognition. These links are these products ad Rorschachs.