User:JIN27/sandbox

ISRAEL

In 1922, the first Israeli advertising agency was established in Jerusalem. Many advertising agencies moved abroad after some successes but during the Holocaust; however, many Jewish advertising agencies were forced to close. Later, German immigrants began to open more agencies in the mid to late 1930’s, resulting in an abundant advertising industry. After World War II the expansion of American advertising agencies made it possible for Jewish agencies to gain credibility in the advertising field. Today, many traditional advertising techniques are still prominent in Israel. The most dominant medium is daily publications. Israel’s media scene is abundant with popular publications like Haaretz, Hamodia and Globes. Many local publications are often printed in Hebrew and Arabic but come with English editions. Haaretz, or “The Land” in English, is a daily newspaper located in Tel Aviv, Israel. Haaretz has described itself as “a broadly liberal outlook both on domestic issues and on international affairs.” Haaretz has a reputation of being very liberal amidst all the political and religious conflicts in Israel. The daily newspaper, Hamodia which is based in Brooklyn, New York was founded on Haredi Judaism ideal, it is a popular publication in Israel. The publication is against the printing and publishing of photographs of women- Hamodia is described as writing stories that align with the Torah and traditional views. Globes is a daily business publication based in Rishon LeZion, Israel. Globes was one of the first daily publications in Israel to be published on the internet. The publications remain neutral when it comes to political involvement as it is primarily business focused. The Israeli government abides by freedom of the press which is protected by the Basic laws of Israel and independent judiciary. The Israeli government has implemented stricter guidelines that Palestinian journalists are to follow when reporting in Israel. Israeli media however, operate with little restrictions. In 2017, Freedom House named Israel one of the freest countries. Today, censorship in Israeli media is fairly low and a majority of advertisements are published in print publications. There are restrictions on alcohol, cigarettes and pharmaceuticals. Advertising alcoholic beverages is banned during children's’ programs and if aired, they must provide discretion notices. Advertising cigarettes and promoting tobacco use is banned as well as promoting the use of pharmaceutical drugs outside of a professional or scientific setting. Because there are little advertising regulations; there is a lot of room for false-advertising. According to Haaretz, 20% of ads in Israel that contain health claims are misleading. The Healthy Ministry of Israel has worked to spread awareness about theses falsehoods and urges consumers to research products before purchase. With growing media outlets and opportunities for the production of mass media, advertising regulations are loose and there is a lot of room for advertising agencies in Israel to appeal to specific consumers.