User:JINGXIAN YUAN/sandbox

Challenges and Solutions
Multichannel marketing is a popular trend in the business world now, and it plays an important role in supporting various customer journeys by different communications and distribution approaches. Even though multichannel marketing is increasingly adopted by companies because of its high interests and low cost, but there are challenges of multichannel marketing while implementing it into the real business. Solutions are provided with these challenges.
 * 1) It would make the channel design decisions to become more difficult because there are various channels for organizations to choose. The number of entrepreneurs who using digital channels is still less than those who using tradition channels, even though the number of digital approaches has increased. Multichannel marketers need to apply right channels and the right promotion as well as advertise methods to reach targeted customers in such a furious competition.
 * 2) New instructions should be set. The inappropriate actions of administrators while making the right channel, and entrepreneurs have misunderstandings of their customer desires for selecting channels and do not deliver right values to their customers, which would lead to the loss of market share and expenditure.  New instructions should be set as the guideline for marketers to make the exact suitable choice according to the reality of the organizations.
 * 3) Conflicts effect the relationship between multichannel retailers and customers. Within the multichannel marketing, the chain of actions for the customers to finish a completed activity that would be disorganized because of conflicts. If the coordination between the tradition marketing strategies and multichannel marketing strategies, it is hard for organizations to create a common brand experience for customers through multiple channels. Therefore, to build up a good experience for customers, the organizations ought to consider about getting more new channels to satisfy the requirements and meet the needs for multichannel shoppers.
 * 4) The investment of multichannel marketing should be optimized. Both the multichannel marketing strategies and the multichannel services should be provided for the customers who are multichannel shoppers. For customers, they are not only expecting for the multichannel marketing also the multichannel services. It would be a challenge for merchants to dominate marketing [null crusade] as well as multichannel consumers.  Thus, it is necessary for the companies to make a clear plan about the funds to operate the companies keep working at the certain time.
 * 5) The [null free-riding] issue has come out within the multichannel environment. Because customers are expecting more and more from the retailers, such as high-quality goods, low price, good services experiences and efficient delivery services. Every channel has its own characters, maybe some of the channels could not meet the need of the customers, which would lead to a low sale to these potential customers.
 * 6) The evolution of conflict about different channels applied for getting more targeted customers is a big problem. For some multichannel marketers, the result of using multichannel marketing strategy might be vain, because they could not have a good balance between each channel. One gains and the other one loses.  Not to recognize the channel unless it was tested by the companies within the real business world. For the small companies with fewer budgets, an executable plan about the channels decision-making should be carried out by the organizations.