User:JSFarman/sandbox/Farmclub

In late 1999, Iovine and Doug Morris, then the CEO of Universal Music Group, announced the launch of Doug and Jimmy's Farm Club, a label which signed artists based on music uploaded to a website, farmclub.com. A partnership with AOL and USA Networks, it aired a weekly one-hour television show featuring unsigned and established artists. A $25 million investment, Doug and Jimmy's Farmclub lasted only 15 months. In a 2015 interview with Billboard, former Seagram CEO Edgar Bronfman said: "At the end of the day, it didn’t have a great reason for being."