User:JSFarman/sandbox/Peter Arnell sources

Substantial coverage of Pepsi, Tropicana, and Chrysler

 * Pepsi
 * Tropicana
 * Chrysler

CBS News

 * Fired from the Arnell Group
 * "Arnell has become better known for promoting himself than for anything he's done for his clients."
 * "Chrysler axes the Peapod, an "electric car" -- more of a golf cart, really -- designed by Arnell that wasn't road safe and couldn't exceed 25 mph."
 * "Tropicana reverses a relaunch of its iconic orange juice boxes, costing Pepsico millions, after a consumer backlash"
 * "Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, Decartes and Hinduism, as part of a successful logo redesign"
 * "Worst boss in NY" (Gawker)
 * Offensive pitch to Thai government

Newsweek
*"Arnell has been compared to movie mogul Harvey Weinstein, meaning you could fill a book with horror stories about his cruel behavior—screaming at people, even hitting them. "He has this remarkable capacity to be both the most intoxicating character—lovable, brilliant, seductively intellectual—and then turn on a dime and be staggeringly cruel," says a former business associate, who spoke on condition of anonymity for fear of alienating Arnell. This person recalls Arnell humiliating employees by making them get down and do push-ups in front of clients. "He is unencumbered with any sense of morality. Until you experience it firsthand, it's just completely and utterly unfathomable."

New York Times
Sued for sexual harassment and discrimination in 1997 by four female employees "At the heart of the suit are accusations that what the plaintiffs consider to be Mr. Arnell's abusive behavior and fits of rage -- often salted with sexual references -- were directed at his secretaries simply because they were women." '''

Great Brand Blunders
"Flamboyant and controversial" '''

Autoweek
"The 2003 launch of the Chrysler Pacifica crossover in ads featured Celine Dion. The Pacifica campaign, which cost Chrysler a reported $14 million, was unpopular with dealers.  "I did what I was asked to do," Arnell says. "I did a phenomenal job in the creative. I was not responsible for determining the market, pricing or positioning of that vehicle."

Fast Company
27 page design brief for Pepsi: "Branding Lunacy"

Yahoo News
"Never in the years before or since have I met a person so impressed with his own talents. That's not very nice to say, I know, but bear in mind we're talking about someone with a reputation for hitting his employees and making them do push-ups as punishment."

Adweek headlines
Mainly opinion, but still.