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Ido Leffler is an Israeli-Australian entrepreneur, investor, and advisor. He is the co-founder of Yoobi, Yes To Inc., Cheeky, Brandless, and Beach House Group.

Each of the companies Leffler has founded and co-founded incorporate a social mission; Yoobi donates school supplies to children; Yes To Inc. provides nutrition resources for children in Africa; Cheeky and Brandless donate meals through Feeding America; and Beach House Group supports charities including KaBOOM, which funds children's playgrounds.

Leffler is the co-author of Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World, a guide to entrepreneurship and brand-building based on "principles, meaningful business relationships, and giving back to the community." He has invested in or advised companies including Birchbox, Dollar Shave Club, and RangeMe.

Early life, education and early career
Leffler was born in Israel to Dan Leffler, an engineer and entrepreneur, and Yaffa Leffler, a school teacher. When he was five, the family emigrated to Sydney, where his father built a property development company. In 1993, as Australia hit a major recession, the residential market collapsed and the company failed. The Lefflers lost their life savings and their home. Able to afford only the essentials, if Leffler "wanted to do anything -- go to the movies, travel, buy something -- it was up to him to figure out how to pay for it." In order to do so, he got a job at a grocery store, and then Psycho Chicken, a restaurant. At 18, he started his first business with his best friend, Evan Lever. Called the Roving Bakery, it was a home delivery service for breads and bagels.

To help make ends meet, while working full-time as a teacher, Yaffa Leffler began a successful Herbalife distributorship; Dan Leffler joined her as the business grew. In 1996 Ido Leffler attended the University of Technology Sydney. He graduated with a bachelor of business degree in marketing and international business in 1999. He then decided to join his parents and became an Herbalife distributor in Indonesia and then in India.

Trendtrade International, Yes To Inc., SOMA Water
After returning from India, Leffler launched a business with Lance Kalish, an alumni of UTS whom Leffler met in 1997 through playing soccer. The company, Trendtrade International focused on international business development, export management, and negotiating and facilitating distribution agreements. In 2006, they founded Yes To Inc., then known as Yes To Carrots. Based in Tel Aviv, the company produced and marketed organic products for the hair, face and body developed to maximize the benefits of its natural ingredients. "When we looked around at the natural beauty space as consumers, nothing caught our eye," Leffler said in an interview. "The products were so dull and serious...Lance and I saw a need for a product line that represented natural, green, organic choices, but without compromising on style or a fun, friendly attitude.” Leffler used the title CEO and Chief Carrot Lover.  To stand out, he often wore orange.  The company name was derived from Leffler's philosophy:  "Say yes to positivity."  As of 2017, Yes To Inc. was the #2 natural beauty brand in the United States, selling in over 25,000 stores in the United States, Canada, and the UK.

In founding Yes To Inc., Leffler and Kalish established the Yes To Carrots Seed Fund, a non-profit organization that provided under-served communities with the resources to develop and sustain organic food sources and access to healthy nutrition. In 2012, the company partnered with Mama Hope to create Yes To Hope, which supplements the daily lunches of children across Africa by by providing schools with funding for year-round organic gardens. Yes To Inc. also founded Yes To Happiness to support women and girls through diverse charities.

Leffler co-founded SOMA Water in 2012 and served as the chairman of its board until May 2017. A water filtration system composed of carafes and biodegradable filtration systems, SOMA donated clean drinking water to people in need through a philanthropic partner, charity: water.

Yoobi, Cheeky, Beach House Group, Brandless
In 2014, Leffler co-founded Cheeky Home, a line paper and plastic tableware. The company donated a meal to Americans facing hunger through the nonprofit organization, Feeding America for every product sold. He also co-founded Beach House Group, a brand and product development, design, licensing and procurement services company. Beach House Group supports Clean the World, Girl Up, Kaboom and Starlight Children’s Foundation.

Leffler and Kalish founded Yoobi in June 2014. A school and office supply brand, the idea for Yoobi was based on Leffler's experience shopping for school supplies for his children. He saw a "distinct lack of vision and creativity" in the products available, and remembered that as a child, he thought of buying school supplies as an "adventure." He also discovered while visiting elementary schools that almost every teacher bought necessities for their classrooms. As he researched the situation, he found a report from the National School Supply and Equipment Association which stated that nearly 100% of U.S. elementary school teachers paid for classroom supplies out of their own pocket, with the average teacher spending $495 a year. Inspired by the data, Leffler and Kalish built Yoobi on a one-for-one system; each time a Yoobi product was purchased, an item was added to a pack of school supplies which contained 1000 products such as crayons, pens, and rulers. Yoobi worked with the Kids In Need Foundation to determine what students needed. As of 2017, Yoobi has donated supplies to 2.4 million children in the United States.

Leffler founded Brandless with Tina Sharkey in early 2014. Described by Fortune as the "Procter and Gamble for milenials," the company creates and sells organic and natural "brandless" products. For every order placed at Brandless.com a meal is donated through Feeding America.

Other ventures
In 2016, with Sarah Prevette, Lauren Maillian, and Randi Zuckerberg, Leffler appeared as a judge on the Oxygen television series Quit Your Day Job,  A reality show which allows entrepreneurs to pitch their business ideas to the panel of entrepreneurs and investors, Quit Your Day Job focused on women and minority entrepreneurs.

Leffler and Kalish wrote the guide to modern entrepreneurship, Get Big Fast and Do More Good, published by Harcourt in 2014. Kalish and Leffler described the book as "very simply, operating a business in an ethical, moral way with equal regard to our consumers, our partners, the environment and the well-being of everyone involved in the production of our products."

He is an investor in and advisor for a wide variety of startups and established companies, and serves on the board of directors for Spark New Zealand.

Personal life, philanthropy, and recognition
Leffler lives in Melbourne, Australia with his wife and their three children. He is a member of the Melbourne branch of the Young Presidents Organization, and serves as a trustee for the Asia Society and as a co-chair of their Center for Global Education.

Leffler received the 2017 Retail Innovator Award from Retail Touch Points and the UTS Alumni Award for Excellence by the UTS Business School. He won the 2015 Chancellor’s Award for Excellence, and the Starlight Foundation's 2015 Innovator Award, which recognizes individuals and corporations who have made significant contributions to communities with the goal of promoting positive social impact. WWD included him on their 2012 list of 12 Beauty Industry Leaders Under 40.He was also named one of Fast Company's "Most Creative People."