User:JTField/sandbox

Sherwood Stranteri started the Search Engine Optimization (SEO) Wikipedia page back on Feb. 24, 2003. SEO is the process through which a website that has not paid for priority “PageRank” advertising is visible to keyword filtering of a search engine. Through maximizing internet traffic of the amount of website visitors, the likelihood of a page turning up in a search result increases. This can be done through multiple avenues, and it is important to note the multiple functionalities and implemented purposes of SEO. The prevalence of a website can be boosted through isolating a target market and tailoring to their desires. On the flipside, you can use collaborative filtering of inbound links, analyzing consumer trends and matching content with individual customers to see what else your clientele is interested in to accordingly increase your reach. There are checks and balances that prevent erroneous content from receiving priority. Cross linking and URL normalization counter spamdexing and cloaking, or deliberately trying to increase prominence through unpaid, deceitful means. There was a clear distinction between SEO, and Search Engine Marketing, (SEM), which is the difference between paid and unpaid priority ranking in search results. SEM is practice of designing, running, and optimizing search engine ad campaigns through Pay-Per-Click (PPC) and other advertising methods. SEO was broken down in its capabilities for good, white hat SEO, and bad, black hat SEO. White hat SEO is simply conforming to SEO formalities in order to produce relevant and reliable search results, where black hat SEO is a means of increasing prominence without regard to relevant or reliable content. The article remained unbiased and explained not only the diversity of applicability, but all nuances that affected SEO in any way, shape or form. It discussed the relation to Google and the development it underwent through establishing its search engine, however it did lack depth in describing other search engines like Yahoo!, Bing, Baidu and AOL. That may be simply a result of there being dedicated Wikipedia’s that are more expansive to their respective search engine, and the fact that Google is the most widespread and highly used search engine globally. There were multiple occurrences of the same term’s hyperlink opening to different Wikipedia pages, which was dependent upon the context and premise of paragraph. All facts not expected to be known as common knowledge were referenced with appropriate Wikipedia links. There was a section, “Preventing Crawling,” that was the least expensive in detail in the entire article because it was very hard to effectively dictate black hat SEO prevention methods in layman terms. It is a very technical subject laden with computer science jargon, so for the sake of understanding more about the subject, the main article that the section referenced was linked appropriately at the beginning, right underneath the section title. There is a disclaimer that regardless of its purpose for online discoverability, there may be better marketing strategies for increasing prominence of search results than SEO.