User:J Jagannath Reddy

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J.J. Reddy, also known as J.Jagan Reddy / J.Jagannath Reddy / Jannareddy Jagannath Reddy...was born on 29th September 1959 in Hyderabad, Andhra Pradesh, INDIA. .His parents were Sri J. Sree Ram Reddy and Smt. Vasantha Devi, J.J. Reddy's has one elder brother, Sri. J. Prithvi Raj Reddy, and an elder sister, Smt. Geeta Reddy. J.J. Reddy belongs to the famous Jannareddy family which was the biggest Zamindhari family in the Nizam's state before Independence. In 1930's J.J. Reddy's greatgrandfather Sri Jannareddy Venkat Narasimha Reddy, held an estate of a land holding of over 1,50,000 (One Lakh Fifty Thousand) acres spread out in the three districts of Warangal, Nalgonda and Khammam. The headquarters of this vast property was the village Kummerkuntla in Warangal District. J.J. Reddy's ancestoral Kummerkuntla Gadi (Fortress) spread over 10 acres still exists even today.

J.J. Reddy spent his first 15 years in his 2 acre palatial ancestoral bunglow in Hanumantekdi lane near Abids area in Hyderabad. After this house was sold to the Gujarathi Samithi in 1974, it has been converted into Gujarathi Pragathi Maha Vidhyalaya. J.J. Reddy's father, Sri J. Sree Ram Reddy, was a high profile personality. Personalities like the great Puttaparthi Sai Baba, The Chief Minister Sri Kasu Bramhananda Reddy, Sri P.V. Narasimha Rao etc, and many other lumineries used to frequently visit this house.

J.J. Reddy's mother, Smt. Vasantha Devi, expired when he was only 4 years old. Sri J.Venkateshwar Reddy and Smt.Sunitha Devi, J.J.Reddy's uncle and aunt, were responsible in bringing him up. Smt Vasantha Devi was the eldest daughter of Sri Venkata Bhooma Reddy, the Raja of Armoor, in Nizambad District. Sri Venkata Bhooma Reddy had, in 1940's, shifted from his palace in Armoor to a nearby village Ankapoor where he built an 8 acre palace. This Ankapoor Palace was regular get together place for J.J. Reddy's maternal side cousins. This palace has now been converted into a school. J.J. Reddy's maternal grandmother, Smt. Rani Yamuna bai, was an iconic personality in the area.

J.J. Reddy's early education took place in St. George's Grammar School at Abids, Hyderabad. He graduated from the Indian Institute of Management & Commerce in 1980. J.J. Reddy's Artistic talents took root during this period. He held his first one man Painting Exhibition in 1978 in the premises of IIMC. J.J. Reddy also was a keen Martial Artist, learning Karate and Kungfu. He also learnt Judo under the guidance of the legendary late great Byram Mistry during this period. His interest was in Music also. He could play Guitar, Harmonica, Bulbul Tarang, Keyboard and Soprano with ease.

In 1981 J.J. Reddy left for Bombay to work as an Illustrator in MAPP (Market Anylysts & Product Promoters), an ancilliary unit of the Birlas, situated in the Century Building in Worli.

Between 1981 to 1985 there were a lot of financial upheavels in the family. The Land ceilling had virtually left the once Biggest Zamindhaar family nearly landless. As the family members were not used to being without land, it was difficult to come to grips with reality.

In 1985, J.J. Reddy was back in Hyderabad working as free lance Cartoonist. In 1987, he took up Professional Photography. In 1988 he was introduced to Computer Graphics when, along with a group of friends, he setup Sruthi Computer Graphics. It was brainchild of Dr. Chandra Shekar Reddy. J.J. Reddy was an investor and creative director in Sruthi. Though Sruthi Computer Graphics did not do well financially, it had created a techincal foundation in the mind of J.J. Reddy which was to prove invaluable in near future. With SCG proving a financial failure, J.J. Reddy went back to Professional Photography. His studio J.J. Creative Studio soon became the talk of the Advertising & Corporate world. From Mudra to Sobaghya, from Dr. Reddy's Labs to SOL, the clientelle was endless. From 1990 to 1993, J.J. Creative Studio ruled the creative roost and it was financially a very successful period for J.J. Reddy.

J.J. Reddy's Marriage took place on August 13, 1993. The bride, Deepika, is related to J.J. Reddy. She is his paternal aunt Smt. G. Sunitha Devi's daughter. Smt. G. Sunitha Devi was married to Sri Anand Rao, the only son of Raja Venkata Narsing Rao of Lingannapet Royal Desai Family in Karimnagar District, Andhra Pradesh.

In 1994, J.J. Reddy's eldest son, Varun Anand Reddy was born and in 1997, and his second son, Vishal Anand Reddy was born. DIGITAL CINEMA: Movie making is a gigantic process. It is a combination of all my hobbies put together and much, much more. Art, Photography, Cinematography, Martial Arts and Computer Graphics knowledge was not enough to tackle this gigantic art medium.

To the above, I had to add the knowledge of Cinematography, Direction, Story Writing, Lyrics Writing, Fights Composing, Music Composing, Audio Recording, Editing, Movie Special Effects, Production Planning, Production Management etc. The list was endless.

And top to it all, I had to produce my first movie in a totally new experimental medium, that is, the newly invented High-Definition Format. This medium I opted for because my target has always been to find a way to produce a movie in a minimum budget. It was one of the biggest challenges of my life. I took it head on.

I purchased the Pinnacle Liquid High-Definition non linear editing workstation in 2005 and in one month of hard work, I mastered the basic editing techniques.

"VEGAM", the First Digital Censored Movie of Andhra Pradesh, was released on 6th April 2007. Technically ,it was a most satisfying experience of my life when the audience felt that the quality they were watching was no different from 35mm format.

VEGAM was awarded the BHARATMUNI ACADEMY award in the category of "THE BEST EXPERIMENTAL FEATURE FILM OF 2007". In 2009, "KAROONGI TUJE KHALLAS", presumably the first Hi-Definition Censored Hindi feature movie, has also been completed and is awaiting release. Ref:  www.jjreddymovies.com