User:Jackfdavidson/Omnicom Media Group

Omnicom Media Group is a worldwide media services network and part of Omnicom Group Inc - one of the world's largest advertising holding companies. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network; data and analytics company, Annalect; and media specialist companies including Resolution, digital trading platform Accuen, mobile creative agency Mobile5, Novus, Optimum Sports/Fuse, Outdoor Media Group, Content Collective, and Pathway.

History
Omnicom Media Group was incorporated in 2002, six years after the creation of OMD Worldwide from Omnicom agencies' media operations. DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.

Doyle Dane Bernbach
Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency, and together they started Doyle Dane Bernbach in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of advertising, serving as the creative engine of the agency.