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The Pink Tax
The Pink Tax is a form of gender-based price discrimination. The name "Pink Tax" comes from the observation that many of the affected products are pink.

The Pink Tax is a reference to the fact that products marketed specifically toward women cost on average 7% more than products marketed toward men, according to a New York City Department of Consumer Affairs study. This discrepancy applies to apparel, toys, and healthcare products, amongst other things. In the toy sector, girls toys cost on average 7% more than boys toys. The study talked about a side-by-side comparison of a Radio Flyer scooter where the red scooter costs $24.99 and a pink scooter, identical in all ways but color, costs $49. In children's apparel, girls' clothes were 4% more expensive than boys. Mens' clothing was 8% less expensive than women's clothes. The largest discrepancy came to personal care/hygiene products, where women's products cost 13% more than mens. Gender-based price discrimination applies to services as well. Women's hair cuts often cost much more than mens and dry cleaner's fees for women clothing tend to be higher.

Another popular case for discrimination is in volume. Many times, price will be the same, however women's products are often lesser in volume. For example, a study found that while men's and women's deodorant is often similarly priced at $3.15 per stick of deodorant, women's deodorant is smaller than men's. At 2.86 and 2.26 oz, mens deodorant costs $1.15 per oz, while women's costs 20% more.

Causes
There are many reasons as to why the Pink Tax exists, including tariffs, product discrimination, and product differentiation. Interestingly, clothing made for women and clothing made for men are taxed at different levels when first entering the US. While some tariffs are higher for men's clothing, others are higher for women's. Product differentiation can account for a portion of the difference between prices of men's goods and women's goods. Products like the Radio Flyer scooter may cost more due to the cost of slightly changing the product. For example, a pink scooter costing more than a red scooter may cost more because it is more expensive to paint a scooter pink than red. This also applies to services like haircuts or dry cleaning. Often times, women's haircuts cost more than men's. Salons say that, because women's haircuts are more time and labor intensive, it is necessary to price a haircut for a woman higher than a haircut for a man. In dry cleaning, mens clothing tends to be more uniform, women's clothing has a lot of variability which can make it harder to clean. Women's clothes are often smaller and more tapered, which means they are not suited for pressing machines at the dry cleaners. The most problematic reason for the Pink Tax is product discrimination. Separating women's and men's razors is not completely necessary, except for in the case of marketing.


 * Marketing focus is towards women. (MAIN POINT) Women are less price sensitive than men.

Tampon Tax
The Pink Tax is viewed as separate from the Tampon Tax. The Pink Tax is the difference between the amount women and men spend on all kinds of products. The Tampon Tax is a specific tax put on feminine hygiene products that men are not subjected to. The Tampon Tax is present in all but 5 states. Christina Garcia is a native Californian assemblywoman working toward removing the Tampon Tax via new legislation.

Economic Impact
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Pink Tax Repeal Act
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Side effects
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