User:Jackykk101/sandbox

361 Degrees International Limited is a major Chinese supplier of shoe and sports goods, primarily in the People's Republic of China. 361 Degrees counts Li Ning Company, China Dongxiang, Xtep and Anta as its main competitors.

Established in 2003 and listed in June 2009, 361 Degrees is one of China's fastest growing sportswear brand company. The Company is vertically integrated from design, research and development, manufacturing to brand management. It operates through 30 exclusive distributors who supervise about 3500 authorized dealers that operate over 7800 outlets throughout China as at 31 December 2011.

As of March 2009, there were 5,543 361 Degrees authorized retail outlets in China. The company does not own any of these outlets. They are owned and managed by 3,031 authorized dealers.

History
The company was established in 2002. 361˚ was the official sporting wear of the Chinese Men's and Women's Olympic curling teams during the 2010 Vancouver Olympics.

The company’s brand, 361˚, was launched in January 2004. It denotes 360 degrees of a protractor circle plus one extra degree, representing the company’s goal of establishing this brand to meet athlete’s need for professional functionality, plus an added degree of innovation and creativity.

361˚ markets its brand through slogans that represent its brand value. The slogans used over the years are:


 * Dare to be (2004-2007)
 * China, Dare to Be (2008)
 * One Love (2009)

Brand Positioning & Declaration
As a leading brand of professional sports, 361 ° available to all those who love sports and young people with both design and technology sports products, and encourage them to whole-heartedly, excluding gains and losses to love the sport.

One love is far I can’t stop seeking. One love is near that I keep following. One love is God I pray and believe. One love is an evil drives crazy for life.One love makes me so blind to fear loss. One love makes me bright without hesitation.

One love is darkness in which I ignore others. One love is light sparkles me right away.

361˚London Team
361°, in conjunction with Sun Yang (1500m world record holder), Kevin Love (a famous player in NBA), Steven Hooker (the champion of men’s pole vault at the 2008 Olympics), Frater and Foster (two Jamaican athletes), China’s National Hockey Team and Cycling

Team, the Olympic Committees of Belarus, Latvia, North Korea, Croatia and Maldives, will cheer on athletes for London Olympics.

In 2012, 361°in conjunction with Sun Yang to win the championship in the men's 400m freestyle final and create 1500m freestyle world record in 2012 London Olympics.and also assisted China's National Cycling Team won the Olympic silver medal.

361° specially customized sports outfit for Belarus, North Korea and so on. Cheer on athletes to achieve good scores in 2012 London Olympics.

Products
361 Degrees’ collection includes:

Footwear: badminton, table tennis, lawn tennis, basketball, casual, general training, running, and general outdoor

Apparel: badminton, table tennis, tennis, basketball, casual, general training, running, outdoor, women’s fitness, golf

Accessories: bags, balls, caps, equipment, knitted protective gear and socks.

In 2012, 361° specially customizes sports outfit for the leagues to London; It, integrating comfort, durability and fashion elements, will score off the leagues to London.