User:Jakieul

Bangladesh Brand Forum

Bangladesh Brand Forum (BBF) is a pursuit to activate the concept of branding as a strategy towards building the business ethos of Bangladesh. It started its journey in April 2007 through a 2 days seminar at Hotel Sonargaon and knowledge Fair at IBA (University of Dhaka).

Importance of brands becomes apparent when we find that the total value of Interbrands top 100 Global Brands publlished by business week is close to 1.1 trillion Dollars, which is almost same as GNP (Gross National Product) of all the 63 countries defined by World Bank as low Income, What it means is 100 companies, whose names alone-their intangible value, not the products, factories, real estates, staffs are equal to the annual output of 63 whole countries where hslf of the worlds population lives.

Staggering fact tells us tht brands are more important than many people think.