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that's SHANGHAI is a prominent entertainment and listing magazine published in Shanghai, famously known for its high standard of copy-editing and broad range of articles. The magazine is a monthly publication, written in English.

Company Growth
Initially the company utilized minimal staff and numerous freelance writers. The companies continued expansion is highlighted by the employee numbers and publication distribution; in 2002 employee numbers were identified at 30 with the magazine attaining a consistent circulation of 35,000, currently in 2010 the company employs a staff of 45 and has a continuous circulation of 60,000.

The company has significantly diversified it's range of products, utilizing it's umbrella brand; URBANATOMY to add yearly publications and online content to its range. These include Family Guides to Shanghai and more general backpackers guides to the vibrant city. In line with the 2010 China Shanghai Expo, URBANATOMY is publishing a helpers guide to aid visitors to the event. The company also boasts the most popular podcast based in Shanghai. (See below)

Other Publications
URBANATOMY currently produces a sister magazine, corresponding with the style and print layout of that's SHANGHAI. that's PRD (Pearl River Delta), covering Guangzhou & Shenzhen, caters towards a similar demographic albeit towards a different geographical location.

Yearly publications are now a common theme, each year a Family Guide to Shanghai is produced in addition to a more universal guide to the city; 'Shanghai 2009'.

Website
The company provides online content under its umbrella company URBANATOMY. The company possesses one of the most listened to podcasts in Shanghai.