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= Sheyda Fard = Sheyda Fard is a renowned designer and businesswoman, best known for her work with the fashion brand Du Meme Sang. She is a co-founder of the company alongside her sisters Elen Fard and Eli Fard, and also serves as its Chief Executive Officer. All three are designers for the company.

Education
Sheyda holds a Bachelor's Degree in Plant Pathology and has studied Business Administration, for which she holds a Ph.D. She has always been interested in Fashion and Nature, and after receiving her Bachelor’s Degree in Fashion Design and Pattern Making from Mod'Art University, her post-education experience helped her with her designs and managing the company.

Fashion
Sheyda grew up loving art and nature, which had a great influence on her interest in designing and fashion. After graduating from Mod'Art University, Sheyda and her sisters launched their company Du Meme Sang in 2020, running their first show in 2022.

Business
Sheyda has over twelve years of experience as a Chief Executive Officer (CEO). Currently, she is one of the co-founders and the CEO of Zilet, a natural food company, alongside Du Meme Sang.