User:Janweh64/old/Bonin Bough

Brant Bonin Bough is an American marketing executive, author, and host of the CNBC show Cleveland Hustles. He is often referred to as a marketing expert, especially in the areas of social and digital marketing   and his career has garnered significant attention since 2007. He garners "celebrity-like" attention in his industry.

Early life
At age 11, Bough spoke at an event held at Cathedral of Saint John the Divine to coincide with the United Nations' World Summit for Children. At age 12, Bough was a member of Youth Uprising, a congress of young people challenging how news media portrays them in print and television. He read a list of "challenges" at the Bust the Stereotypes Speakout, a New York conference featuring a panel of journalists from several media companies like WABC-TV and The New York Times.

Bough attended Hartwick College, graduating in 1999.

Career
In 2007, Bough became vice president of Screengrab, part of the public relations firm Weber Shandwick, a subsidiary of Interpublic Group of Companies. He had previously worked for another New York firm, Ruder Finn, where he was a founding member of the firm's digital practice, Ruder Finn Interactive, since 1999.

In 2008, Bough began working at PepsiCo as the digital and social media director. During his time at the company, he ran a "digital fitness" bootcamp which educated the company's executives on technology in an attempt to bridge the gap between them and their customer base. During his tenure, Pepsi also launched the Pepsi Refresh Project. Bough was also involved in the launch of a partnership between Pepsi and Foursquare, as well as a separate but similar social app, Pepsi Loot.

In 2011, Fast Company named him one of its "100 Most Creative People In Business", while Fortune and CNNMoney each named him on their lists of 40 under 40. In 2012, Bough left PepsiCo to join Kraft Foods Group. He became chief media and e-commerce officer at Mondelez International, a confectionery, food, and beverage company spun-off from Kraft Foods. Later the same year, he started Mobile Futures, an incubator program that paired start-up social media companies with several Mondelez-owned brands to launch individual marketing strategies. One of these start-ups, Betabox was later purchased by VaynerMedia. Another start-up Waze, which partner with Stride Gum, was later bought by Google.

In January 2013, during the power outage at the Super Bowl XLVII, Bough had the idea to tweet "Power out? No problem. You can still dunk in the dark." This tweet is regarded as an innovative real-time use of social media by a brand. In 2014, Adweek named Bough #4 on their list of "most influential buyers, sellers and marketers," estimating his media spending at $182 million.

In June 2014, Bough was one of the five advertising executives featured in a Ad Age campaign that imagined what their lives might have been like without the magazine.

In 2016, Bough was involved in a marketing campaign for Stride Gum that hired skydiver Luke Aikins to make a jump without a parachute or wingsuit. Aikins leapt from a plane at 25,000 ft in California landing in a net while the event aired live on television.

Bough published Txt Me, a book on messaging and how the mobile device has changed modern life. Bough's phone number is on the cover and he actively encourages the public to reach out via text.

In August 2016, Bough left Mondelez to host the CNBC television reality series Cleveland Hustles. The series is produced by LeBron James and Maverick Carter, and based on the premise of helping local entrepreneurs start a new business.

Awards and recognition

 * Fast Company's 100 Most Creative People In Business (2011)
 * Fortune's 40 under 40 (2011)
 * CNNMoney's 40 under 40 (2011)
 * PR Week Power List (2012)
 * #13 on PR Week Power List (2013)
 * #4 on The Adweek 40 (2014)
 * #9 on PR Week Power List (2014)