User:Jasminekayy/sandbox

Kathy Deliovsky, an assistant professor at Brock University, publishes work that focuses on "critical race feminism with an emphasis on whiteness studies.

Deliovsky addresses Eurocentrism and whiteness in relation to beauty in her article "Normative White Femininity: Race, Gender, and the Politics of Beauty." She writes that "normative femininity is never signified outside a process of racial domination and negation" when looking at a society built on "European imperialism and colonialism." White femininity, like whiteness in general is perceived, is viewed as normative because it isn't viewed as white, but just as femininity.

Deliovsky later addresses how those who are represented through a Westernized lens as blonde-haired and blue-eyed in society are typically white women. She points out an importance of also looking at who isn't being represented and what the implications of that are as they could reveal two issues: the past exclusion of "Africans, Asians and Aboriginals" from editorial and advertisement content and then distorted "representation and coverage" of "racially marginalized" people.

Deliovsky explains in her article that when a standard of beauty is determined, anything that strays from that standard is considered a "deviation." Women of color could be viewed as "contextually beautiful (i.e. beautiful in spite of...)," but don't exist as the standard. They can represent the "exotic/erotic" but not the beautiful.