User:Jayadeep Subhashis/sandbox

Muvi
Muvi is a New York-based provider of content monetization technology used by media and entertainment companies for the online distribution of video and audio content.

Unlike end user-based platforms like YouTube or Instagram Live, Muvi is business-to-business (B2B). Muvi provides both on-demand and live streaming support of video and audio content. As of 2019, over 2 million people stream on Muvi every month based out of its 500+ customer base across 40+ countries.

History
Muvi was founded by Anshuman Das in 2012. Initially, it was conceptualised on the lines of IMDb with support for video playback where users can watch the trailers, videos of movies, series, short videos while rate and review them. After the year 2013, the company was inclined more towards multicast peer-to-peer streaming and deviated completely to over-the-top content distribution and monetization technology.

Service
Muvi provides white-label video and audio streaming platforms. It allows users to stream both live and on-demand video and audio content over the website, mobile, and TV apps. Muvi position itself as cloud-based Software-as-a-Solution (SaaS) enabling content owners, broadcasters, media houses to monetize their content using various monetization models including subscription-based, Pay-Per-View (PPV), Ad-based and more.

Technology
Muvi distributes video and audio content basing on industry-standard HTML5 technology. The stream ingest is RTMP and the stream delivery is supported in HLS and HDS formats.

The platform is compatible with video file formats such as .MOV, .MP4, .MP3, .M4A or AAC and can transcode other formats to make them compatible with the service. The H.264 and X264 video compression standards allow streaming in high-definition video (HD).

Viewing
Content hosted on Muvi platform engrafted and streamed on both broadcaster’s website and social media platforms such as Facebook and Twitter.

Partnership
For CDN services, Muvi has partnered with Amazon Web Services (AWS) known for servicing companies such as Netflix, Comcast, Samsung, Adobe, etc.