User:Jaybreeze123/Evaluate an Article

Which article are you evaluating?
(Excellence theory)

Why you have chosen this article to evaluate?
(Briefly explain why you chose it, why it matters, and what your preliminary impression of it was.)

I chose this article because it deals with a theory relevant to the Public Relations field, it was categorized as a "start-class" article, meaning there is plenty of room for improvement, and I was initially intrigued by its topic.

Evaluate the article
(Compose a detailed evaluation of the article here, considering each of the key aspects listed above. Consider the guiding questions, and check out the examples of what a useful Wikipedia article evaluation looks like.)

Lead Section:

I feel the lead section provides a decent introduction to the "Excellence Theory". The initial explanation could be more concisely expressed with clearer words, which would be an edit I would intend on making. There is a lack of a brief explanation of what information the article will be covering and I feel there is room for additional information to be included that paints a fuller picture of the article's purpose.

Content:

The article's content is relevant to the topic, but I would say it is scarce. There is also a lack of background information and general information pertaining to the topic's overview. The article does share some key examples of studies that were a result of the excellence theory and how it impacted the public relations field. I would offer that there should be more information regarding how this theory impacted the Public Relations field and how it is relevant in today's business world. As far as addressing equity gaps or underrepresented populations/topics, I didn't notice the inclusion of these elements. It may be that there simply is no overlap.

Tone and Balance:

I feel this article maintained a neutral tone and was well-balanced in the presentation and inclusion of information. It doesn't feel as though the author intended on swaying the reader in a specific direction. Rather, the author was presenting the information in a factual way. Since this isn't a polarizing topic, I feel that the removal of personal opinion and bias will not pose to much of a threat. The article also includes multiple citations, making the content feel more objective.

Sources and References:

The sources and references for this article appear to all be academic, pertaining to peer reviewed articles, journals, and books. The sources used within this article are not extremely dated, almost half being published in the 2000s. The sources that have links worked accordingly. I feel the sources that were used apply well to the topic of the article, but more references will be added as the article continues to develop and become a fuller picture of the topic.

Organization and Writing Quality:

The organization of the article is pretty straightforward and expected. I would say that the writing quality is nothing special and in some ways could be improved based on formatting and word choice, but overall the message comes across well. I didn't notice any extreme grammatical or spelling errors, but I'm sure there are more accurate ways to say and format things. The sections of the article make sense at this stage of the content, but I am sure that as I include more and more information, the section titles and major points of the article will change.

Images and Media:

There was no images or media included in the content of this article. I don't feel that media is necessary for this type of article as the information deals primarily with a communications/public relations theory. There might be room for some visual aids to get some concepts of the theory across better, but that would be something I decided on later.

Talk Page Discussion:

There has been no discussion initiated on this article's "talk" page. It was recently edited in August of 2023 and has received a total of 658 visits in the last 30 days. I'm not sure if it is a part of any Wiki projects, but it appears that the Business, Marketing and Advertising, and Media wiki projects have interest in this article. This specific theory has not be discussed in class.

Overall Impressions:

Overall, I feel this article has some solid bones that I will be able to build out with more information and a more comprehensive break down of the topic. The article's strengths would be the number of citations that have been used with the amount of information and a weakness would be the lack of detailed information needed to build a full picture of the excellence theory and its history/role in the world of public relations today. I would say that this article is underdeveloped, but has the foundation to become a concise, comprehensive piece of literature for those interested in learning about the excellence theory.