User:JazminBrown247/Crisis communication

Apologia Theory
"It is, as one would assume, an effort to defend and protect image. but it is not necessarily an apology." This theory would be used by an organization to deny public discourse and address a crisis.

Decision Theory
Decision theory can be broken into two branches: normative decision theory, which analyzes the outcomes of decisions or determines the optimal decisions given constraints and assumptions, and descriptive decision theory, which analyzes how agents actually make the decisions they do.

Diffusion Theory
Diffusion is a social (communication) process through which new ideas, technologies, products, or processes spread among the members of a particular social system via specific communication channels over time.