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User Experience in Video Games
Video games are run by user experience design tactics and are key in their success. User experience has improved in gaming by providing people with higher picture and resolution quality. In the past, the original Nintendo gaming systems had very blurry and distorted graphics and did not provide users with clear on screen graphical content. Users and game developers wanted more than just a distorted image to control in a 2D platform. With new desires to give gamers a better user experience and user interface, the creation of new 3D game designing came about. The addition of a 3D imagery systems gave designers new usability options and allowed players of 3D games to explore around a 3D virtual map, like in Mario Bros. This new 3D animation was just the spark that would light the fire for the advancement of graphical content to come and also resulted in more realistic and real world oriented game imaging.

As more consoles are released the user interface of graphics greatly increases. Consoles such as PS4 and Xbox One are the latest next generation consoles that portray realistic graphics that results in giving players a more exciting user experience. Games that include high level graphics are GTA 5, NBA 2k19, and Madden 19. In Madden and NBA users can play with their real life favorite sports players that almost look exactly the same. The picture for the games even captures tattoos and certain distinct facial features found on videogame characters' real life version. Furthermore, story line enhancements have resulted in the user interfaces of video games gaining popular feedback from fans and contribute to the games achievement as a whole. According to Robin Burks, “playing a video game involves more interaction than watching a film or television series. For example, scenes pause as players are forced to decide who lives and who dies: and sometimes, players must make that choice quickly. This interaction means that the player becomes part of the story and not just an inactive participant.” The quick decision making and on edge approach to video game storylines impact the way players shape their own user experience. In some circumstances, users could be faced with choosing life or death between two of their favorite characters. For players who become emotionally invested into their games this spices things up for them and leaves them with a tough decision.

Story Lines Enhance UX
Storylines that trigger emotion are crucial in gaining a player's interest of a game and is an element that is not easy to do, but when done correctly gamers get a sense of real emotion within gameplay. Having an intense storyline tied into a game's user experience also gives players an incentive to continue playing the game because the more they keep playing, the more likely they are to want to find out the conclusion to the game's storyline. Ultimately, players control their own fate while playing storyline based games such as The Walking Dead and is why video games serve as a great medium for interactive decision making stories.

Moreover, video game user experiences and interfaces have become more user-friendly than ever before. Human usability is essential to video game success and the addition of complex control systems that are easy for users to pick up on creates a whole new world of actions and possibilities for a player's user experience. The complex controls are laid out on screen to help users identify what buttons should be pressed to do certain actions within gameplay. Fortnite and Call of Duty are prime examples of video games in which users hold the key to gameplay. Futurism writer, Dan Robitzki, says, “Part of the reason Fortnite has blown up, game experts assert, is because it incorporates the best parts of other games and makes things as simple as possible.” When entering a game of Fortnite, the game immediately displays a button command on screen and the button commands continuously show up to avoid user confusion while playing the game. Additionally, button layouts on the screen allow for a clear and consistent user experience and helps in avoiding frustration of players. Without control layouts, users would have to use trial and error tactics to figure out which buttons control a desired in game action. Call of Duty provides a tutorial before starting up the campaign story mode aspect of the game which gives first time players an easy and confusion free user experience. Players of Call of Duty can also create their own in game avatar to play with for online gameplay. An addition of an avatar gives users the potential to put a personal spin on their soldier’s appearance. Fortnite and Call of Duty are just a couple of next generation games that have provided ways to implement a better user-friendly experience and interface.