User:Jcaravet/sandbox

Latitudes of rejection, acceptance, and noncommitment
Persuasion is easiest when the issue falls along the recipient's latitude of acceptance. Contrary, if it falls on the latitude of rejection, persuasion would be much more difficult. The amplitude of these latitudes changes depending on the individual, as well as level of involvement on the topic. Thus, a person with a broad latitude of acceptance and a narrow latitude of rejection would be easier to persuade than a person with a narrow latitude of acceptance and broad latitude of rejection.

Assimilation and Contrast
These latitudes dictate the likelihood of assimilation and contrast. When a discrepant viewpoint is expressed in a communication message within the person's latitude of acceptance, the message is more likely to be assimilated or viewed as being closer to person's anchor, or his or her own viewpoint, than it actually is. Conclusively, if the person perceives the message to be close to his or her viewpoint, there is minimal attitude change and persuasion present.