User:Jdewandeleer/Taragüi (yerba mate)

Taragüi, an Argentine brand of yerba mate, has been produced since 1940. The company

responsible for its production is Establecimiento Las Marías.

With an annual production exceeding 60,000 tons, Taragüi exports to over 40 countries

across different continents. The brand offers various product presentations, including

Taragüi with traditional stems, Taragüi without stems, Taragüi Light, Flavored Taragüi with

stems, Taragüi + Energy, Taragüi in tea bags, and Mate Experience, a starter kit for the

mate ritual.

Company Origins
Establecimiento Las Marías was founded in 1924 when Víctor Navajas Centeno planted the

southernmost yerba mate plantations on the planet and laid the foundation for Las Marías philosophy.

Since then, it has been a family-owned company located in the Argentine province of

Corrientes, known for its comprehensive production of high-quality yerba mate and tea,

supporting its community and caring for the natural environment in which it thrives, with the

endorsements of HACCP, BPM, FSC, and RAS certifications.

Yerba Mate Origins
The history of yerba mate can be traced back to around 3000 B.C., with the Kaingang ethnic

group discovering and consuming Ilex Paraguariensis, the yerba mate tree, native to the

Paraná jungle in Argentina, Brazil, and Paraguay.

However, it was the Guaraní people, the indigenous inhabitants of South America, who fully

explored the advantages of yerba mate, perfecting harvesting and preparation techniques.

They developed the practice of placing the leaves in a gourd with water and using straws

made of cane to sip the liquid, creating the traditional mate ritual.

Taragüi yerba mate varieties
Taragüi yerba mate without stems, made entirely from leaves. Taragüi Light Yerba Mate, featuring specially selected leaves for a smoother taste.
 * Taragüi traditional yerba mate with stems.


 * Taragüi Citrus from Litoral, flavored with orange, mandarin, and grapefruit.


 * Taragüi Eastern Oranges, flavored with orange.

Taragüi + Energy, a concentrated yerba mate with 30% more natural mateine content

(natural caffeine from yerba mate)


 * Establecimiento Las Marías
 * Yerba mate Taragüi
 * Instituto Nacional de Yerba Mate

Mate initiation kit
For those new to the mate ritual, Taragüi has created the Mate Experience kit. This kit

provides everything needed to explore and savor the traditional South America infusion. El kit cuenta con todos los elementos necesarios para degustar la yerba mate en su forma más tradicional. Está compuesto por un mate, una bombilla, un paquete de yerba mate de 250g y viene acompañado de las instrucciones para preparar un mate.

Argentine Market
The Argentine market holds a significant position as the leading global consumer, producer,

and exporter of yerba mate, with a dominant share of 60% controlled by plantations and

harvests in the provinces of Corrientes and Misiones. There are over 200 brands competing

in the market, and Establecimiento Las Marías, with its flagship brand Taragüi, stands as the

market leader, commanding more than 30% of the national Mate market, as stated in a Tea

Coffee magazine article.

Awards
Taragüi received the Innovation Award in the Non-Alcoholic Beverages category at the

prestigious food industry fair, SIAL 2022. This marks a significant achievement as the first

Argentine product to be honored in this manner. The award-winning product, Taragüi Mate

Experience, is a practical mate kit designed for beginners and was launched in January

2021.

Yerba Mate without Anthraquinone
Both for Argentina and Europe, and in line with sustainability and food safety standards, Las

Marías has developed advanced technology for processing large quantities of yerba mate,

earning several certifications, including HACCP, BPM, FSC, and RAS.

With this certification, it has become the first Argentine yerba mate brand to comply with all

the rigorous requirements set forth by the European Economic Community, officially

achieving the status of anthraquinone-free.

The production process upheld by Taragüi, coupled with its unwavering commitment to the

highest quality standards, ensures food safety and the production of an Anthraquinone-Free

product. This recognition is backed by a meticulous analysis conducted by the renowned

Eurofins laboratory in Germany, which confirmed the absence of agrochemicals in Las

Marías&amp;#39; yerba mate.