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GlideSlope is a management advisory firm focused solely on the business of global sport. They were founded in 2010 and currently headquartered in New York City.

Description
GlideSlope’s team of consultants specializes in advising brands on strategies to leverage sport as a global business driver. It is unique in that it does not participate in any sponsorship activation, a strategic position which allows them to be "neutral advisors".

The company’s services include sport strategy design, learning lab workshops, ideation sessions, intelligence reporting, opportunity analysis, executive alignment, measurement, project management, and stakeholder integration. GlideSlope provides these services through its three functional pillars: Sport Strategy, Analytics & Insights, and Operational Architecture.

History
GlideSlope was founded by three partners – Dave Mingey, Eric Guthoff, and David Fuller – in 2010.

In 2011, GlideSlope formed a joint venture with Helios Partners, an international sports marketing agency owned by French media and event company, the Armoury Group. The JV, named HGS, came a year after the two companies partnered to become the Olympic agency of record for Dow Chemical.

In 2014, Helios and GlideSlope ended their partnership. GlideSlope retained Dow’s Olympic business as well as three Helios employees working on the Dow account.

Currently, GlideSlope is advising Citi on their global sports sponsorship, which includes USOC and NBC sponsorship. Other clients include Proctor & Gamble, Dow, McDonald’s, The North Face, Johnson & Johnson, GoPro, USG, Gatorade, Pepsi and ABInBev. GlideSlope also selected A Ganar – a Partners of the Americas organization – as a pro bono client.

Academic Partnerships

 * NYU
 * University of Oregon Warsaw Marketing Center

Founders
Dave Mingey was most recently a VP of Marketing at Pepsi-Cola and also the Director of Global Olympic Marketing for Johnson & Johnson from 2005 to 2009. In 2009, Sports Business Journal named him one of “Forty-Under-Forty” top sports executives.

Eric Guthoff was most recently a Global Director at IMG in their Olympic Consulting Division. He has worked with global brands such as Johnson & Johnson, Caterpillar, MasterCard, DHL, IBM, and Sprint. He has also served in leadership positions at the Breeders’ Cup and Octogon.

David Fuller has held executive positions in strategy and operations for Ogilvy and R/GA and a Partner at Mother, where he helped conceive and grow the experiential marketing division. He managed advertising, digital and social media campaigns for brands such a Virgin, Dell, Nike, Walmart, and Jaguar Cars.