User:Jeff Josephson/sandbox

"Cold Calling Is Dead" is an Internet meme that is often cited pejoratively by marketing professionals with an economic interest in alternative business development strategies. Given, however, that there are over 2.5 million cold callers worldwide (and over 600,000 just in the US), and that many field salespeople also successfully make cold calls in order to find new business, the assertion that cold calling is dead is clearly false. Its constant repetition, and consequent acceptance by a wide audience, though, demonstrate the power of "the big lie" to proliferate in today's otherwise open and supposedly fact-based marketplace.