User:Jeffcooper2010

Summary
Known as the “Robin Hoods of marketing”, Step Change Marketing is a collective of marketing and communications specialists. Their aim is to equip new and growing businesses with the thinking, tools and processes that were formerly reserved for the largest corporations.

Step Change Marketing’s services
Step Change Marketing stages a series of interactive workshops to deliver paths for their clients’ business development.

Summary of services

 * Business growth strategy
 * Marketing plans
 * Brand positioning
 * Creative concepting and production
 * Channel planning
 * Media buying
 * Organisation change
 * NPD and innovation

Ashton Bishop
Ashton Bishop has spent over eleven years working in Australian and British communications agencies, on brands including News LTD, Nokia, Pizza Hut, Nestle, CommSec, GSK and FOXTEL. His campaign experience includes new product development, experiential marketing, brand repositionings and launches. He works as an innovations consultant, facilitating new strategies and ideas to drive business growth.

Simon Rutherford
Simon Rutherford is Australia’s most awarded media strategist. He has spent twenty years working in Australia for agencies including The Media Palace and Bellamyhayden. During that time he’s worked on brands including KFC, Pizza Hut, Westfield, Sony, Sanitarium, Lion Nathan, ANZ Bank, Daewoo, Uncle Bens and Mars.

Jeff Cooper
Jeff Cooper advises Australian business leaders on marketing strategy in his pro bono work for World Education Australia and with their microfinance portal Good Return. He has spoken at Sydney universities on marketing communications and has conceptualised and implemented million dollar campaigns for brands including CommSec, The Australian, Kimberly Clark and Vodafone, where he built a world-first interactive Rugby simulator.

Clients
Current and former clients of the Step Change Marketing team include:
 * ANZ
 * Belgian Beer Café
 * CommSec
 * Daewoo
 * Daihatsu
 * DHL
 * DWS Investments
 * First Choice
 * Foxtel
 * George Weston Foods Ltd
 * GlaxoSmithKline
 * KFC
 * Lion Nathan
 * Mars
 * Nestlé
 * Nokia
 * Ogilvy
 * Oovie
 * Pizza Hut
 * Safcol
 * Sanitarium
 * Sony
 * Time Out
 * Uncle Ben’s
 * Unilever
 * Vodafone
 * Westfield
 * Westpac