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Created in 1924, Mixa is a cosmetics brand specialized in bodycare for sensitive skins. The brand is owned by the L’Oréal Group since 1958. .

First Mixa product
Mixa was born in 1924 in the outskirts of Paris, in Boulogne, well-known at that time to be the center of the Parisian launderettes. To soothe the chapped hands of the laundry women, Dr. Roger, a French visionary pharmacist, used its expertise and created the cream-powder mix, a real innovation at the time. This unique technique of mixing active apothecary ingredients gave the brand its name: Mixa.

Brand development
Mixa then extended its offer to provide handcare and babycare of which it became the n°1 reference. The brand now offers a wide range of sensitive skin expertise on bodycare, facecare, suncare and hygiene. Nowadays, the brand is the French n°1 reference on Body Moisturizing.

Since 2013, Mixa has been available in Eastern Europe and continues its internationalization in 2017 with a launch in the United Kingdom and Germany.