User:Jeffreylbowman/sandbox

Jeffrey L. Bowman (born September 9,1970) is an American advertising and marketing excutive and author. He is the founder and chairman of the Cross-Cultural Marketing and Communications Association: A Total Market Industry Association. As a pioneer and chief architect of the emerging Total Market business vertical and cross-cultural marketing discipline; Jeffrey is credited with being the foremost global thought leader and practitioner in helping brands increase its value and prepare their organization enterprise for the new marketplace. His work is recognized across corporations, non-profits and academic circles.

Personal Life and Education
Born in Spartanburg, South Carolina; Jeffrey L. Bowman graduated from Spartanburg High School in 1988. He received his undergraduate degree with high honors from South Carolina State University in 1992 where he was an all conference track and field athlete (pole valut) and a member of Alpha Phi Alpha Fraternity, Incorporated. He received his MBA in Marketing from Clark Atlanta University in 1998 with high distinction where he was a Ford Foundation scholar. Jeffrey is married with two daughters and resides in New York City.

Career
Jeffrey L. Bowman is a leading pioneer and chief architect of the Cross-Cultural Marketing Model and the Total Market Industry Vertical. While at Ogilvy & Mather, Bowman in partnership with the Chairman and CEO of Ogilvy & Mather North America, and the Chief Diversity Officer of Ogilvy & Mather North America created a new communications model that bridged the general market and multicultural marketing communications approach.

Jeffrey authored two advertising and marketing industry first: The Cross-Cultural Report and the Brand Cross-Cultural Index. He makes the business and creative case why it is imperative for brands, corporations and government leaders to shift their business model and organizational strategy in order to capture the hearts and minds of "The New General Market."

The Cross-Cultural Report introduced the first-of-its-kind proprietary Cross-Cultural Territories and provides a break-through approach to increasing brand value through the lens of the Cross-Cultural Matrix. Prior to joining Ogilvy & Mather, Bowman worked and counseled global brands on the Cross-Cultural approach including Kodak, IKEA, MetLife, British Airways, Coca-Cola, Kimberly-Clark, among others.

In 2013 he founded and became chairman of the Cross-Cultural Marketing and Communications Association: A Total Market Industry Association where he and 89 members of the Association defined the Total Market Industry vertical and Total Market Enterprise™. Through the Association Bowman has led the industry in defining Total Market and Total Market Enterprise™. It is this approach that helps transform enterprise organizations through education for the New Marketplace.

Published works
Bowman is the creator of the Cross-Cultural Territories, a strategic framework that includes Cultural Community™, Cultural Currency™, Cultural Authenticity™, Cultural Confluence ™ and The Cultural Loop™

Bowman, Jeffrey, L. (2012). “Cross-Cultural Report.” Ogilvy & Mather, OgilvyCULTURE. (October, 2012).

Bowman, Jeffrey, L. (2013-14-06). “[http://www.fastcocreate.com/1683222/telling-stories-for-a-cross-cultural-marketplace Telling Stories for a Cross-Cultural Marketplace: Is your brand planning for the future? Don’t forget to adopt a cross-cultural understanding and a total market approach].” Fast Company. Retrieved 2014-19-05.