User:Jegallagher1/Influencer marketing/Ajkendall100559 Peer Review

General info

 * Whose work are you reviewing?

Influencer marketing


 * Link to draft you're reviewing
 * Influencer marketing


 * Link to the current version of the article (if it exists)
 * n/a

Evaluate the drafted changes
(Compose a detailed peer review here, considering each of the key aspects listed above if it is relevant. Consider the guiding questions, and check out the examples of what feedback looks like.)

Lead

I really like the current lead being used in the introduction. It is very simple with little fluff and gets to the point with the definition. Although I do think some clarity would be helpful in terms of defining influencer marketing as a someone rather than a something since that seems a bit odd. As well as how this someone is able to have such as massive influence over their audience. Where does the line between influencer marketing and social media marketing begin to merge.

Content

I think that the flow of the content is very smooth and moves from important topic to topic with relative ease. I think some additional information and examples may prove to be helpful to narrow down the ideas of these concepts, but otherwise very interesting so far.

Tone and Balance

This article, for the most part, seems to speak with one voice and does not bounce around between one writing style or the other. It remains to be serious and professional.

Sources and References

The references page seems very straight forward and reputable, sourcing information from trustworkthy news sources such as Business Insider and Wired magazines.

Organization

Everything is very organized so far, and broken up into additional details with subheads. I think we could get either more interesting angles on these topics or more information since it seems like the content is still lacking.

Images and Media

There's only one picture on this page, and I think it could benefit from a few more for those who are more visual than others.

Overall Impressions

Great start to the page, there's a lot that they can add and play around with, so I think this will go well.''' '''