User:Jegallagher1/Influencer marketing/Colincostello22 Peer Review

General info

 * Whose work are you reviewing?

(provide username)User:Jegallagher1/Influencer marketing


 * Link to draft you're reviewing
 * Influencer marketing


 * Link to the current version of the article (if it exists)

Evaluate the drafted changes
(Compose a detailed peer review here, considering each of the key aspects listed above if it is relevant. Consider the guiding questions, and check out the examples of what feedback looks like.)

The sentence "A 2015 article depicts that attributions drive endorsers and that globally 77% of shoppers would or may take action following what family, friends, and online reviews endorse. It shows that word of mouth marketing and digital media have changed the impact and reach of endorsements." is too vague and does not provide the title of the actual article cited. This does not provide enough support to be a strong argument.