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Here Comes Everybody is about the impact new digital media technologies have had on the organization, maintenance, and power of groups. Shirky focuses on three levels of group undertaking. In the second chapter of the book Shirky mentions sharing,cooperation and collective as methods of group undertaking. Further along in the reading Shirky mentions that media users use "social media as an outlet" and he states that any industry that relies on information at the core will constantly change.

Chapter One Summary and Analysis 

Shirky uses the story of a women named Ivanna losing her phone in a cab ride in New York. With the help of her friend Evan who set up a website that marked the events of the search for her phone, and advertising a reward for the person who found it. The website gained so much attention from the news and for people who wanted to offer help and encouragement. There were also interactions for the NYPD and a helpful person found the crock and uploaded her name and other information that lead to the return of the phone. The story is beneficial because it supports Shirky's claim about media that with the internet users can spread information at a more rapid pace than before the internet. The observation was made that if Evan had attempted to help his friend without using the internet he would not have been as successful.

''“Obviously, much of this story is unrepeatable. It isn’t a worldwide media event every time someone looses a phone. The unusualness of the story, though, throws into high relief the difference between the past and the present.”'' – Clay Shirky

“These changes will transform the world everywhere groups of people come together to accomplish something, which is to say everywhere.” – Clay Shirky

Chapter Two Summary and Analysis

In chapter two Shirky write on the difficulty of groups to interact as they grow and introduces three ways to help with the sharing,cooperation and collective to help groups interact.He also showcases how social media has allowed forming groups and communicating in the groups more effective. Both of these statemens made by Shirky are easy to see on the social media platform Facebook.

Sharing on Facebook

Shirky states that Sharing is the easiest method of group undertaking, creating a communally available resource.Sharing can be defined as the joint use of a resource or space. .

Sharing is a tool most commonly known from the Facebook website and application. When sharing a post a user recirculates the post onto their news feed.Before 2006, Facebook simply consisted of profiles, requiring the user to visit a profile to see any new posts. On September 6, 2006, Facebook announced the "News Feed". The new layout created an alternative home page in which users saw a constantly updated list of their friends' Facebook activities. The tool represents exactly what Shirky meant by the easiest method of group undertaking by creating a communally available resource. When a group of people share the same thoughts that were put into a post or picture they can click the share button. By hitting the button they add it to their feed, allowing for other users to do the same. This on-going cycle for some becomes an accolade. Each year articles are published to keep up with the most shared stories and post from Facebook. In 2019, a 119-Word local crime breif became Facebook’s most shared story of 2019

Cooperation Cooperation creates group identity and a sense of community, paving the way for collaborative production. The biggest form of cooperation on the social media outlet Facebook is "Facebook Groups".Facebook Groups can be created by individual users. Groups allow members to post content such as links, media, questions, events, editable documents, and comments on these items. Groups can have three different levels of privacy settings:
 * 1) "Open" means the content is visible to everyone.
 * 2) "Closed" means the group name is visible but not the content.
 * 3) "Secret" means nothing is accessible unless you are a member of that group

Collection With collection it is said that the group has to have a shared vision strong enough to overcome the inevitable decisions that will displease some members of the group. In the Sender-Message-Channel-Receiver Model of Communication it is said that in the communication process messages are sent between the sender and receiver and can be disturbed by noise. The most common form of noise in the collection process is disagreement. To help overcome the inevitable decisions that will displease some members social media outlets such as Facebook and Twitter has created polls.Polls serve as a way for users to cast their votes and make a sound decision without being argumentative.

Chapter Three Summary and Analysis

Shirky states how we use social media as an outlet. “Our social tools remove older obstacles to public expression and thus remove the bottlenecks that characterized mass media. The result is the mass amateurization of efforts previously reserved for media professionals” (55). Media is accessible to almost everyone. Statements can be made without penalty pushing the freedom of speech. Every social media platform that is out now allows for members to post content of their choice. Although social media platform such as Snapchat, Instagram and allows for users to post captions for their picture or video , the platform Twitter was created solely for the purpose of having an outlet.