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1.	Knowledge society had created significant impact over the social life

The knowledge society is a human structured organisation based on contemporary developed knowledge and representing new quality of life support systems. It implies the need to fully understand distribution of knowledge, access to information and capability to transfer information into knowledge. The understanding of knowledge is the central challenge when defining a knowledge society. From our present perception of the knowledge society, it is useful to emphasize the role of the knowledge society in the future development of human society. The life support systems are essential pillars of human society development. In this respect the knowledge society represents a new paradigm for future development and it is strongly correlated to sustainable development. For this reason, the sustainability paradigm of the knowledge society is a potential frame for human society development leading to social cohesion, economic competitiveness and stability, use of resources and economic development, safeguarding biodiversity and the ecosystem.

The knowledge society is based on the need for knowledge distribution, access to information and capability to transfer information into knowledge. Knowledge distribution is one of the essential requirements of the knowledge society. It has to be based on equity and non-discrimination, justice and solidarity. It implies understanding of knowledge as the central pillar of the knowledge society. Knowledge is more than information. It requires information processing with the specific aim of obtaining the conceptual understanding of life support systems within a specific cultural system. The global validation of information is immanent to the knowledge society. So, access to the global information pool is the main driving force for the development of knowledge society.

The capacity for information transformation into knowledge is represented by the ability of the cultural system to convert available information into scientific and technological values used in everyday life. It strongly depends on the cultural and social system. The notion “knowledge society” emerged toward the end of the 90s and is particularly used, by some in academic circles, as an alternative to the “information society”.

The role of knowledge society in contemporary life depends on the level of the new development of the science and technology. With cognitive science the modern society will reach its essential level, giving opportunity to the public at large to take advantage of the knowledge society development.

The social life of a knowledge society explains how knowledge in fundamental to the politics economics and culture of modern society. Associated ideas include the knowledge economy created by economists and the learning created by educators. Knowledge is community to be traded for economic prosperity in knowledge society individuals’ communities and organization produce knowledge – intensive work. Peter Drucker viewed knowledge as a key economics resource and coined the term knowledge worker in 1969. East forward to the present day and in this knowledge – intensive environment, knowledge begets knowledge, new competencies develop and the results are innovation.

Knowledge society had created significant impact over the social life points are given below. 	Education. 	Freedom of Speech. 	Academic Freedom. 	Society for Academic Freedom and Scholarship. 	Knowledge Economy 	Human Development and Poverty Alleviation. 	Development and Growth: Complex Interdependent and Inextricable Relationship. 	Financial Services as A Facilitator for Making Services Reach the Poor. 	Reform in provision of health care 	Information and Communication Technology for Poverty Reduction. 	Improving Productivity and Technology. 	Develop in Knowledge Based Global Market. 	Education Is Fundamental to Development and Growth. 	Child and Woman Abuse Prevention. 	Decreased Caste Discrimination in Sri Lanka Tamils.

Education is the process of facilitating learning or the acquisition of knowledge, skills, value, beliefs and habits educational methods include storytelling, discussion, teaching, training, and directed research education can take place in formal or informal setting and only experience that has a formative effect on the way one thinks feels, or acts may be considered educational. The methodology of teaching is called pedagogy.

Education is commonly divided formally into such stages as preschool or kindergarten, primary school, secondary school and then college, university, or apprenticeship. Alright to education has been recognized by some governments and the united nations. In most regions, education is compulsory up to a certain age.

Freedom of speech is a principle the supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or sanction. The term “freedom of expression” is some timed used synonymously but included any act of seeking receiving and imparting information or idea regardless of the medium used.

Academic freedom is the conviction that the freedom of inquiry by faculty members is essential to the mission of the academy as well as the principles of an academia and that scholars should have freedom to tech or communicate ideas or facts. (Including those that are inconvenient to external political groups or to authorities) without being targeted or repression jobless or imprisonment.

The Society for academic freedom and scholarship is a non-profit organization founded to promote academic freedom and intellectual on Canada university campuses. It opposes campus speech, codes, hate speech legislation and affirmative. Action in university hiring although its membership is open to the general public, the society is composed mainly of faculty and student from abroad universities. Knowledge Economy Is Successful Economics of the Future Will Be Those That Can Harness Knowledge in an Increasingly Competitive and Global World Economy. Sri Lanka Is Ahead On Some Measures of Developing a Knowledge Economy, Most Notable High Secondary School Enrolment and Literacy, But It Is Still Some Way Behind the More Dynamic Economies of East Asia. Offshoring Is a Key Component of the Knowledge Economy in Which Sri Lanka Is Poised to Compete Internationally I View of Its Strengths. Prospects for Success Would Be Much Enhanced by Pursuing a Policy Agenda Tailored to Improving Certain Aspects of the Business Climate, Tertiary Enrolment, And Access to “Knowledge Infrastructure” Including The Use of Computers, Telephones and The Internet.

Human Development and Poverty Alleviation Is the Biggest Problem Facing the World Today. Human Development Is Until About the Beginning of the Seventies, Countries Relatively Well Endowed with Capital. Were at On Advantage Comparative Costs, On The Basic of Which Classical Economists Advocated Free Trade Were in The Favour of Capital Rich Countries Mat.

Sri Lanka is an early achiever in the Millennium Development Goals (MDGs) of universal primary school enrolment, gender parity in school enrolment, under-five mortality, universal provision of reproductive health services, tuberculosis prevalence and death rates, and sanitation. Sri Lanka is on track to halve extreme poverty between 1990 and 2015. Nevertheless, 15% of all Sri Lankans remained poor in 2006 and differences by region and sector are large.

Poverty was significantly reduced in the urban and rural sectors between 1990 and 2006. However, poverty in the estates increased by over 50%. In the estates, there is widespread child malnutrition and maternal mortality rates are exceptionally high. Western Province has performed much better than other regions. It accounts for half of national gross domestic product (GDP) while other provinces contribute 10% or less each.

Poverty reduction in recent years was entirely due to income growth as income Inequality rose in all three sectors. The rise in inequality was driven by uneven access to infrastructure and education, and by occupational differences. Demographic factors such as gender composition of household labour and ethnicity contributed little to total inequality.

Sri Lanka did not achieve the kind of structural transformation that could have Provided greater employment opportunities for the poor in the nonfarm sector. Since 1985, the share of manufacturing in total GDP has hardly changed. Low rates of job creation in the formal sector, plus high wages there because of collective bargaining, and periodic statutory directives lead to the rationing of formal jobs on the basis of class and connections, which the majority of the poor lack. This problem is compounded by the lack of labour mobility as labour markets are highly segmented with spatial, skills-related, and institutional barriers to the movement of labour within and between regions. Many are pushed into informal employment by greater distance from commercial centres; lack of access to roads, electricity, schooling, and health facilities; and by poverty which limits their investment opportunities.

Geographic isolation is particularly acute for the estates sector. Poverty reduced much faster in Western Province than elsewhere because the province had geographical comparative advantages that enabled it to benefit from the macroeconomic liberalization of 1977. The factors that constrain investment and growth in poorer provinces appear even stronger at the district level. Holding other factors constant, the probability of a household being poor falls by almost 3% with a unit increase in the accessibility index of the district where the household is.

Poor performance in agriculture is caused by the unintended fallout of government interventions to protect the rural sector. Agricultural research, carried out almost exclusively by public sector organizations, paid little attention to the profitability of rice production. Private sector investment in agricultural research has been hampered by the absence of intellectual property rights protection and restrictive seed and phytol sanitary policies.

Private sector research and development institutions face considerable hurdles for accessing funding schemes established by the government. The agriculture extension service was weakened by its devolution to the provincial councils and the reassignment of field agricultural extension workers as Grama Niladhari, or village administrative officials of the central government. Inadequate funding of operations and maintenance of irrigation systems led to the rapid deterioration of canal systems and poor quality of services. Agricultural tariffs have been subject to frequent change, driven by political imperatives to dampen the cost of living. This has increased price risks for farmers, consumers, and local entrepreneurs. Poverty is also associated with low educational attainment. The education system has been based on rote learning, abstraction, and authority which have inculcated attitudes that avoid challenges. This has placed children from poor families at a disadvantage as they lack the means to obtain work-oriented skills from fee-levying institutions. Certain cultural factors such as male dominance, alcoholism, and high tolerance for domestic abuse make for poverty in some communities.

Improving productivity by way of increasing physical capital, human capital, natural capital and technology are key components for economic development. Therefore, getting necessary and sufficient investment in those areas by local and foreign investors are crucial said N. S. Cooray, Professor of economics and associate dean, International University of Japan. For Sri Lanka to move to the next level (modern nation state) it needs to have better state-of-the-art technology and sciences from the west. However, Sri Lanka should also maintain its culture and identity as an Asian nation.” Creating a stable government with proper rule of law, better governance with very well thought-out stable economic policy package will attract more investors.” Material well-being of Sri Lankans depends on the ability to produce more. This ability depends on the productivity and resource availability”. Global Marketing Network (GMN), the worldwide professional membership association for marketing and business professionals will officially launch its Sri Lanka operation, GMN Sri Lanka. This event is to be hosted by the British High Commissioner, Dr Peter Hayes, at his official residence on 25th May 2010. On 26th May GMN Sri Lanka will hold its inaugural conference in Colombo, World Marketing Forum 2010, designed to provide marketing and business professionals with the most current knowledge, ideas with inspiration needed to help them capitalise on the new opportunities in today's global business environment.

It will feature keynote presentations and panel discussions from marketing and business thought-leaders including Professor Svend Hollensen, author of the world’s bestselling book on global marketing strategy, who will share latest research and insights in worldwide marketing practices and how to develop a successful global marketing strategy.

Global Marketing Network’s Sri Lanka Country Director, Dr Ranjan Madanayake said, “Peace has returned after 30 years of conflict and this has heralded a new era and a new Sri Lanka. It can now be ‘Paradise Regained’ for us and we need to utilize this opportunity for commercial and economic welfare of the nation. What Global Marketing Network brings with its global perspective is invaluable and there will be much for our marketers to achieve through being a member.” GMN’s Chief Executive Darrell Kofkin will also be in attendance to announce a number of new measures that have been developed to support the continuing professional development of Sri Lanka marketing and business professionals. These include GMN’s Global Marketer Programme leading to a full validated MSc Global Marketing Practice that has been co-developed with Ashcroft International Business School at Anglia Ruskin University, one of the UK’s largest universities. Kofkin will be joined by Professor Martin Reynolds, Pro Vice Chancellor and Dean of Ashcroft International Business School.

GMN Sri Lanka Honorary President Dr Nalaka Godahewa added that “As business leaders and practicing marketers, it is our duty to provide recognition and promote marketing as an essential management discipline that should be represented at the board level. A strong network between marketing professionals sharing ideas and promoting knowledge definitely helps achieving this objective. I am pleased to be part of Global Marketing Network and support its pioneering efforts given the global perspective and the wealth of knowledge we can provide to practitioners.” Knowledge society theory attempts to explain qualitative changes in the structure and framework of society that help the society to better realize aims and objectives. Knowledge society can be defined in a manner applicable to all societies’ at all historical periods as an upward ascending movement featuring greater levels of energy, efficiency, quality, productivity, complexity, comprehension, creativity, mastery, enjoyment and accomplishment. Knowledge society is a process of social change, not merely a set of policies and programs instituted for some specific results. During the last five centuries this process has picked up in speed and intensity, and during the last five decades has witnessed a marked surge in acceleration. Knowledge society had created significant impact over the social life.