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Fresh Mex is a term for a a type of Mexican-American food which offers food products influenced by the cuisines of Mexico. It is a subset of the Mexican food restaurant market segment that focuses on healthier products than normally found in "traditional" Mexican, Mexican-American and Tex-Mex cuisines. Products sold by these chains tend to use freshly prepared ingredients coupled with different presentations to differentiate themselves from the traditional Mexican restaurants. This market segment began to form in the mid–to–late 1980s with chains such as California-based Alcapulco's and Chevy's Fresh Mex.

While many of the chains advertise their products as being healthier than traditional fast food restaurants, groups such as the Center for Science in the Public Interest have disputed these claims. In a 1994 report, the CSPI accused members of this market segment of the restaurant industry using deceptive claims and adverting about the nutritional makeup of their products. After the release of the report, the Mexican, Tex-Mex and related segments of the foodservice industry took an estimated 5–15% hit to its bottom line in the weeks following. The claims have been disputed by these chains.

United States and Canada

 * Chipotle Mexican Grill
 * Qdoba Mexican Grill
 * Moe's Southwest Grill
 * Willy's Mexicana Grill
 * Taco del Mar
 * Baja Fresh
 * Panchero's Mexican Grill
 * Anna's Taqueria
 * El Torito
 * Rubio's Fresh Mexican Grill
 * La Salsa
 * California Tortilla
 * Chevys Fresh Mex
 * Baja Sol Tortilla Grill
 * Baja Buds
 * Mesa Fresh Mexican Grill
 * Sharky's Mexican Grill
 * Bumble Bee's Baja Grill
 * Baja Taqueria