User:Jeska18/sandbox

The SJT researchers speculated that extreme stands, and thus wide latitudes of rejection, were a result of high ego involvement.[16] Attitude change is important in evaluating the centrality of an issue in regards to the person's life. The "Social Judgment Involvement Approach," by Sherif continues to be used to measure attitude change in communications that concern social issues (Sherif, 1969). Sherif's theory continues to be utilized to examine how effective communication is when it comes to Ego-Involvement and the Social Judgment Theory (Newman, et. al).

Ego involvement is the importance or centrality of an issue to a person’s life. This involvement of attitude is demonstrated by membership in a group with a known stand whether it is assimilating or contrasting of one's own opinions (Petty, et. al). According to the 1961 Sherif and Hovland work, the level of ego involvement depends upon whether the issue "arouses an intense attitude or, rather, whether the individual can regard the issue with some detachment as primarily a "factual matter" (p. 191). Religion, politics, and family contribute to one's self identity and are examples of issues that typically result in highly involved attitudes.[6]