User:JessPrakash/Diffusion network

Diffusion networkBold text Diffusion networks are social networks which innovations diffuse within a given social group. These diffusion networks are mostly homophiles. Diffusion is the process by which innovation is communicated through channels over time among the members of the social network. The flow of advancements of technology that takes place within the social networks. Diffusion network is:  A communication network; The strength of weak ties theory; Who is linked to whom in networks; The critical mass in the adoption of interactive innovations; Background of the concept of the critical; Watching while being watched; Individual threshold for adoption; Social learning theory; 

References: Jat Jat Wirijadinata Diffusion Network (CHAPT 8) (EVERETT ROGERS)

Accessed: 18/03/2014

Gondolat – Új Mandátum, Budapest, 2008. Society From Theory to Political Practice