User:Jeswani research

Research is the systematic investigation and study of materials, sources in order to establish facts and reach new conclusions. It is an effort to discover new or assemble old facts by the scientific study of a subject or by a course of critical investigation. Research is what we do when we have a question or a problem we want to resolve. We may already think we know the answer to our question already or we may think the answer is obvious, common sense even. But until we have subjected our problem to exact scientific analysis, our 'knowledge' remains little more than guesswork or at best, intuition.

In the present fast track business environment marked by cut throat competition, many organizations rely on business research to gain a competitive advantage and greater market share. Business Research is the pursuit of truth with the help of study, observation, comparison and experiment. The search for knowledge through objective and systematic method of finding solution to a problem. To discover answers to questions through the application of scientific procedures. To find out the truth which is hidden and which has not been discovered as yet. To gain familiarity with a phenomenon. To portray accurately the characteristics of a particular individual, situation or a group.