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Wikipedia Coded Text Mawi Jewellery

MAWI is a British jewellery brand which was founded in 2001 and has since become known for its luxurious statement pieces. Its collections are available online in department stores and boutiques worldwide.

The brand has a dedicated celebrity following which includes among others: Alexa Chung, Rihanna, Jessie J, Beyoncé, Daisy Lowe and Samantha Cameron. Regularly featured on the pages of top fashion magazines such as Vogue, i-D, Harper’s Bazaar and Elle, MAWI has established its reputation as a world leader in luxury costume jewellery design.

History
Founded by Mawi Keivom and her husband Tim Awan in London in 2001, the company initially sold a full range of eclectic clothes and clutch bags along with the MAWI range of jewellery. In 2002 the brand narrowed down the offering to jewellery. As the daughter of a diplomat, Creative Director Mawi Keivom spent her childhood travelling the world, an influence which is visible in the brand’s eclectic style. After completing her studies at the Institute of Technology in Auckland, New Zealand, Mawi moved to New York in order to work at Isaac Mizrahi. She then moved to London where she launched her eponymous line. In 2003 the brand made its London Fashion Week debut and the individual style of the designs won MAWI the New Generation Award for three consecutive seasons; this prompted a flood of requests for their designs by major stockists worldwide. MAWI has since gained a cult following and its collections are sold globally in the large boutiques and department stores.

Sir by Mawi
Sir by Mawi is a menswear line launched in 2006 with the distinct A/W06 Collection and is stocked in boutiques and department stores around the world.

Mawi for Disney Couture
In April 2011 Disney Couture announced a new collaboration with Mawi to be launched in September 2011, to create a limited-time collection celebrating Minnie Mouse called “Minnie Mawi”. The collection was a fusion of the recognizable MAWI aesthetic of contemporary style paired with traditional influences, with Disney Couture’s signature whimsical touches for uniquely special, collectible pieces.

Mawi for ASOS
In November, Mawi for ASOS.com was launched. The collaboration was Mawi’s first capsule collection designed specifically for ASOS. The pieces designed for ASOS were designed to be of a more affordable price range, whilst still upholding the MAWI aesthetic.

Mawi for Hugo Boss
Mawi collaborated with Hugo Boss on two occasions in 2011, with the first being in February 2011 debuted at the Hugo Boss runway show in Berlin Fashion Week. This collaboration featured the A/W11 Mawi Collection. The second collaboration was debuted in July’s Berlin Fashion Week in 2011 for Hugo Boss’ S/S12 Collection.

Stardoll
In April 2012 the first virtual MAWI store launched with Stardoll. The hyper modern boutique offers three floors of virtual MAWI product for the online Stardoll community to interact with.

Clients
Mawi has worked with a multitude of modern day celebrities including Beyoncé, Jessica Alba, Victoria Beckham, Kate Moss, Elle McPherson, Daisy Lowe, Alexa Chung, Scarlett Johansson, Cheryl Cole, Maisie Williams, Jennifer Lopez, Kylie Minogue, Samantha Cameron and Lenny Kravitz. Mawi created the sunray tube neckpiece made famous by Rihanna. The brand is also a favourite among Bollywood celebrities such as Aishwarya Rai, Pryanka Chopra and Deepika Padukone, and has got a far-reaching global clientele.

Mawi Consulting Partners
Launched in 2008, Mawi Consulting Partners offers design consultancy and brand collaborations. Collaborations to date have included ASOS, Hugo Boss, Disney Couture, Stardoll, and David Koma among others.

New Generation Award
The British Fashion Council first presented MAWI with the much-acclaimed New Generation Award in 2004, which the brand received for three consecutive seasons. The New Generation award is considered one of the most internationally recognised awards to identify and nurture new talent.

Mayor of Hackney’s Business Awards
The MAWI brand went on to win the Mayor of Hackney’s Business Award for Best Product Design in 2009 for its one of pieces and international recognition. . The Mayor of Hackney’s Business Awards celebrates the businesses in Hackney that contribute the most to the life and prosperity of the borough.

Walpole's Luxury Brand of Tomorrow
In 2010 MAWI was voted Walpole’s Luxury Brand of Tomorrow, selected from a pool of high profile brands including Charlotte Olympia, for its cutting-edge contemporary style. The Brand of Tomorrow Award support brands that are drawing attention towards the luxury industry and help nurture businesses for future development

In 2011 the brand was voted ‘Trendsetter’ in the Professional Jewellery Hot 100 awards and made the Professional Jeweller Hot 100 list in 2012.