User:Jfk156/sandbox Artificial intelligence marketing/Bibliography

You will be compiling your bibliography and creating an outline of the changes you will make in this sandbox.

Kirtitej Gandham Sources:

 * Goldberg, L. (2018, April 20). A brief history of artificial intelligence in advertising. Econsultancy. https://econsultancy.com/a-brief-history-of-artificial-intelligence-in-advertising/
 * Haleem, A., Javaid, M., Asim Qadri, M., Pratap Singh, R., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, 119–132. https://doi.org/10.1016/j.ijin.2022.08.005
 * Vlačić, B., Corbo, L., Costa e Silva, S., & Dabić, M. (2021). The evolving role of artificial intelligence in marketing: A review and research agenda. Journal of Business Research, 128, 187–203. https://doi.org/10.1016/j.jbusres.2021.01.055
 * Roberto Grandinetti (2020). How artificial intelligence can change the core of marketing theory. Innovative Marketing, 16(2), 91-103. doi:10.21511/im.16(2).2020.08

Hafiza Mubashra's Sources:

 * Hafize Nurgul Durmus Senyapar. (2024). Artificial Intelligence in Marketing Communication: A Comprehensive Exploration of the Integration and Impact of AI. Technium Social Sciences Journal, 55, 64–81. https://doi.org/10.47577/tssj.v55i1.10651
 * Brill, T. M., Munoz, L., & Miller, R. J. (2019). Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications. Journal of Marketing Management, 35(15-16), 1401–1436. https://doi.org/10.1080/0267257x.2019.1687571
 * Gupta, Y., & Farheen Mujeeb Khan. (2024). Role of artificial intelligence in customer engagement: a systematic review and future research directions. Journal of Modelling in Management (Print). https://doi.org/10.1108/jm2-01-2023-0016
 * Tuğba Yeğin. (2020). Pazarlama Stratejilerinde Yapay Zekanin. EKEV Akademi Dergisi/Ekev Akademi Dergisi, 81, 489–506. https://doi.org/10.17753/ekev1340

John's Sources

 * Bharti, P., & Byungjoo, P. (2023, May). The ethics of AI marketing: Examining the impacts on consumer privacy and decision-making. The journal of the institute of internet broadcasting and communication, 15, 227-239. doi:10.7236/IJIBC.2023.15.2.227
 * Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2019, October 10). How artificial intelligence will change the future of marketing. Journal of the academy of marketing science, 48, 1-19. doi:10.1007/s11747-019-00696-0
 * Friis, S., & Riley, J. (2023, September 29). Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI. Harvard Business Review. Retrieved April 28, 2024, from https://hbr.org/2023/09/eliminating-algorithmic-bias-is-just-the-beginning-of-equitable-ai
 * Hermann, E. (2022). Leveraging artificial intelligence in marketing for social good-an ethical perspective. Journal for business ethics, 179, 43-61. doi:10.1007/s10551-021-04843-y
 * Pazzanese, C. (2020, October 26). Great promise but potential for peril. The Harvard gazette. Retrieved April 20, 2024, from https://news.harvard.edu/gazette/story/2020/10/ethical-concerns-mount-as-ai-takes-bigger-decision-making-role/

Akshita's Sources

 * Barbosa, B., Saura, J. R., Zekan, S. B., & Ribeiro-Soriano, D. (2023). Defining content marketing and its influence on online user behavior: A data-driven prescriptive analytics method. Annals of Operations Research. https://doi.org/10.1007/s10479-023-05261-1
 * Marketing, D. Y. (2024, April 3). What is a personalization engine? - definition by dynamic yield. https://www.dynamicyield.com/glossary/personalization-engines/
 * What is predictive analytics?. IBM. (2024, April 8). https://www.ibm.com/topics/predictive-analytics
 * Yadav, A., & Pandita, D. (2024). A decision model for revolutionizing digital marketing campaigns powered by AI and Predictive Analytics. 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS). https://doi.org/10.1109/icetsis61505.2024.10459608

Mohamed Sources

 * Akilkhanov, A. (2024, January 5). Council post: AI and personalization in marketing. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2024/01/05/ai-and-personalization-in-marketing/?sh=3dd4a9c76856
 * Duhigg, Charles (2013-12-31), "24. How Companies Learn Your Secrets", The Best Business Writing 2013, Columbia University Press, pp. 421–444, retrieved 2024-04-29
 * Team, N. E. (n.d.-a). Maximizing business growth with targeted marketing. Nextdoor Business Marketing. https://business.nextdoor.com/en-us/blog/targeted-marketing