User:Jhouse2/sandbox/halotopcreamery

Halo Top has made an impact on the ice cream market due to it recognizable ingredients, which are low in calories and sugar and high in protein and fiber.

History
The ice cream brand was founded in 2011 by former attorney Justin Woolverton of Latham & Watkins LLP. Woolverton, who had hypoglycemic diet restrictions, began making ice cream in his own kitchen. The company is currently run by Woolverton and Doug Bouton, President and COO. Woolverton met Bouton, another former attorney, in a Los Angeles lawyers’ basketball league. This small business has currently grown to over 50 employees.

In the early stages of Halo Top, Justin Woolverton continuously experimented tweaking and improving the ingredients for over a year. In order to create a long-lasting formula that could sustain shipment through the supply chain, Woolverton went to Cal Poly San Luis Obispo's Dairy Innovation Institute, where he was able to refine and polish the formula with a contract manufacture.

Halo Top launched in Los Angeles on June 15, 2012, and is currently sold throughout the United States, Australia, New Zealand, Mexico, Canada, Ireland, Germany, the Netherlands, and the United Kingdom. At a retail price of $5 per pint, Halo Top's annual sales in 2016 exponentially grew up to 2,500% and have continuously increased. In July 2017, Halo Top became the best-selling ice cream pint at grocery stores in the United States, surpassing in popularity the Ben & Jerry's and Haagen-Dazs brands, which previously held that distinction for years. The company describes its product as the first ever "lifestyle" ice cream that can be eaten daily without overwhelming a typical caloric intake diet, but nutritionists have expressed that "'just because it’s a slightly better choice does not mean that it is a good choice.'" Halo Top now offers several vegan/dairy-free flavors and has opened three physical locations, which serve scoop-based ice cream and soft serve.

Ingredients
Halo Top is unique due to its ingredients, which are low in calories and sugar and high in protein and fiber. Halo Top is a mixture of eggs, milk, and cream, like other ice cream brands, but is distinct due to its substitution for sugar. Halo Top uses organic stevia, a plant based sweetener, and Erythritol, a sugar alcohol, to substitute sugar in their ice cream. Each pint ranges from 240-360 calories giving consumers a healthier option in the ice cream aisle.

Label Ingredients:


 * Skim milk, eggs, Erythritol, prebiotic fiber, milk protein concentrate, cream, organic can sugar, vegetable glycerin, natural flavors, sea salt, organic stevia leaf, organic carob gum, organic guar gum

Pint of Vanilla Halo Top: 


 * 240 calories
 * 8 grams of fat
 * 24 grams of protein
 * 20 grams of fiber

Halo Top offers an array of flavors, including dairy free and vegan flavors. Consumers can also suggest new flavors online for the Halo Top team to consider bringing to market.

Locations
In 2018, Halo Top opened three "Scoop Shop" locations. These Scoop Shop locations offer soft serve, scoops, sundaes, and sandwiches with various toppings to chose from.


 * Westfield Topanga
 * The Grove
 * Century City