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360 Public Relations is widely regarded as one of the hottest consumer-focused agencies in the public relations industry today, creating fully integrated campaigns that encompass earned, shared and owned media. An agency of brand fans, 360PR has been working with leadership brands since it launched in 2001. 360PR was a first-mover in social media, creating some of the first ‘blunches’ that brought bloggers and brands together.

History
360 Public Relations was founded in 2001 by CEO Laura Tomasetti. In 2005, 360PR added its Entertainment and Electronics Practice, led by Stacey Clement, who joined the agency from Atari.

In September 2011, 360PR opened a New York City practice under the leadership of executive vice president and general manager Rob Bratskier.

Recent History
In 2013, 360PR moved its headquarters to an expanded space on Boston’s Rose Fitzgerald Kennedy Greenway. with an open floor plan to foster creativity and collaboration.

360PR launched a new digital brand, 360 Crowd. 360 Crowd encompasses the agency’s in-house team of digital strategists, web developers, designers and community managers working across the full array of digital platforms to build and engage consumer audiences on behalf of consumer brands.

"It's hard to imagine any campaign today without a strong digital thread, whether we're using digital to drive or to amplify," said 360PR CEO Laura Tomasetti. "There's an intrinsic benefit to connecting this work with earned media. The PR team is sensitive to what resonates with a brand's audience, is accustomed to creating compelling stories and content, and has relationships with social media influencers who can rapidly build audience and fuel engagement."

In 2013, 360PR was named one of O’Dwyer’s top 5 PR firms in Boston.

The Public Relations Organisation International (PROI) selected 360 Public Relations to become a partner in its alliance of independent PR firms in June 2013.

Noteworthy Clients and Awards
360PR was the top winner at the Publicity Club of New England’s 2013 Bell Ringer Awards, receiving 14 total awards.

In 2013, 360PR was recognized as Best Small Agency to Work For at the SABRE Awards and was named to Boston Business Journal’s Fastest-Growing Private Companies and Best Places to Work lists.