User:Jiaxuan Jessie/Wenheyou

Wenheyou
Wenheyou (Chinese: 文和友；pinyin: Wén Hé Yǒu) is the brand of Hunan Wenheyou Culture Industry Development Group Co. Wenheyou is dedicated to studying traditional cuisine culture, tapping into regional folk snacks, and combining them with modern culture to form the "Wenheyou Dining Model". The brand has Wenheyou Old Changsha Fry House, Wenheyou Old Changsha Lobster House, Wenheyou Big Sausage, Wenheyou Stinky Tofu, MĀMĀCHÁ, and Wenheyou Old Changsha Takeaway. The founder of Wenheyou names Wenbin. The meaning of Wenheyou is Wen Bin and his friends. Currently, there are three stores of Wenheyou in Changsha, Shenzhen, and Guangzhou separately, all of which are known for their queues of tens of thousands of people.

Culture of Brand
Core Values of Wenheyou are “Integrity, Honor, Sacrifice, Innovation, Individuality, Sharing”. Wenheyou is trying to build a Chinese Food Disney. Wenheyou started by making foods, insists on cultural heritage, and is more committed to spreading traditional arts, studying modern culture, and promoting traditional culture.

Trademark
Wenheyou's hexagona l mark represents unconventionality, showing the relaxed attitude of the Wenheyou team. At the same time, the six corners correspond to Wenheyou's core values - "integrity, honor, sacrifice, innovation, individuality, and sharing" - implying the six characteristics of the Wenheyou crew.

Super Wenheyou
Super Wenheyou is like a night market instead of a typical formal restaurant. Super Wenheyou is famous for its vintage street-like settings, creating a cyberpunk atmosphere. Focusing on the consumption scene, Wenheyou has reconstructed the life scene of the 1980s in Changsha Wenheyou. In 2018, Wenheyou Hixin Plaza opened, which is a store of nearly 5,000 square meters at Changsha Hixin square, with US$10 million funded by the Tangrenshen Group. The idea of "Super Wenheyou" was born from Wenbin's "nostalgia". Born in 1987, Wenbin grew up in Changsha, he saw Pozi Street replaced by modern buildings, and the street's atmosphere gradually disappeared. The super Wenheyou in Changsha became the prototype of Wenbin's "City of Memories". Founder Wen recruits small vendors such as sugar painting. This 1,400-square-meter store is also the most popular and famous one among Wenheyou’s stores.

Advertising through the TV show
As the capital of Hunan Province, Changsha has the best cultural and entertainment industry - Hunan TV. In 2013, Wenheyou Old Changsha Lobster House was invited to appear on "Everyday Up"- a famous TV show of Hunan TV and was recommended by Wang Han. Since then, Wenheyou has continued to promote its lobster by taking advantage of the guests attracted through the show, labeling itself as a "local must-eat snack in Changsha".

In addition, TV shows such as "Twelve Flavors" have also invited Wenheyou. Many Celebrities who came to Changsha to record their shows also patronized Wenheyou, and Wenheyou became known as "a Wenheyou, half of the entertainment industry".

Changsha
In addition to the star effect, Changsha, where Wenheyou was born, is also a reason for Wenheyou's success. Changsha is considered to be one of the best city for leisure travel. Whenever tourists come to Changsha, they choose to visit Wenheyou.

Culture uniqueness
Wenheyou is not only a lobster store but also a store with the theme of "80s city culture". The most significant difference between Wenheyou and other lobster stalls is its unique cultural label.In the scene's construction, Wenheyou has a lot of popular and unique elements. Building a retro red brick building in a modern business district, Wenheyou has become the most memorable landmark in the whole area. Such scene creativity and popular elements have attracted business cooperation from many brands.