User:Jimbar

Lifestylers: 49 million viewers. This significant center of WheelsTV’s potential audience is expected to include WheelsTV in its regular viewing plans. Lifestylers are generally well educated, affluent and upwardly mobile. These early adopters want to know about the newest styling and performance innovations. New vehicle unveilings, crash test reports and international auto, bike and recreational vehicle shows should bring them to WheelsTV. Lifestylers are expected to congregate on WheelsTV when new vehicles are introduced, typically in the fall and early winter and when major automotive news occurs such as safety recalls and weather related national events.