User:Jimi13/draft article on CreatoDestructo

Creato Destructo Imagery is a filmmaking company focused on music videos and select documentary and commercial projects. It was founded by director Jerry Stifelman in 2009.

"Our work is characterized by a love for the singular possibilities of moving images as an artistic medium and medium for myth-making,” said Stifelman. “Aesthetically, we are predisposed to the beautiful, the ugly and the mysterious."

The name stems from the theory of “[creative destruction]”, which brings together the linked processes of the accumulation and annihilation of wealth (or prosperity) under capitalism.

Stifelman has also stated that "CreatoDestructo" further ties into the idea of life and death, destruction and rebirth, yin and yang, Taoism and duality in any form.

“‘Perfection’ is boring,” said executive producer James B. Hyatt. “It kills authentic emotional responses and stifles creative responses. What passes as perfection in today’s marketplace is too smooth, too seamless, too polished, and this aesthetic doesn’t leave any room, any gap, any space for the observer/viewer to hold on to and make their own.”

Before starting CreatoDestructo, Stifelman worked as a freelance creative director and writer for youth brands including Puma, Reebok, Sprite and Mountain Dew. He cited disaffection with trends in marketing as the primary reason for then founding the socially responsible design agency, The Change Creation.

Hyatt joined the firm in August 2010 as executive producer and 1st assistant director. He first gained experience as the writer/producer/director of the short film, "Night of the Living Debs" in 1994 and has worked in film, video and web production ever since.

As of November 2010, the firm has produce music videos for bands including Dex Romweber Duo, Lost In The Trees, Shit Horse, Thomas Kieffer, Wesley Wolfe, The Beast, Wylie Hunter & The Cazadores, Flabberghaster, and The Strugglers.

CreatoDestructo is in pre-production on music videos for Lizh and Transportation.

The company is based in Carrboro, North Carolina.

Personnel: Jerry Stifelman, founder & director James B. Hyatt, executive producer, 1st A.D. Tracey Oliveto, associate producer, editor, blogger Shay Stifelman, assistant editor Becky Davis, production coordinator Donald Florence, production associate

Filmography: Music Videos --
 * "SHIT HORSE RIDES", SHIT HORSE (2010)
 * "JORDAN", WYLIE HUNTER AND THE CAZADORES (2010)
 * “BEAUTIFUL HANDS”, THOMAS KIEFFER (2010)
 * "WALK AROUND THE LAKE", LOST IN THE TREES (2010)
 * "THE CRUSH AND THE WEIGHT OF THE WORLD", unofficial video for FUTURE ISLANDS’ “AN APOLOGY” (2010)
 * "WORKING WOMEN/LAZY DEMONS", THE STRUGGLERS (2010)
 * "PEOPLE, PLACES AND THINGS", DEX ROMWEBER DUO (2009)
 * "TRANSLATION", THE BEAST (2009)
 * "THE SHIT THAT DOESN'T KILL YOU", DEX ROMWEBER DUO (2009)
 * "SPACE CHASE", FLABBERGHASTER (2009)

Documentary:
 * "THE TERMINATOR" (2010)
 * THE NEW MYSTICS NO. 0000301, MICHAEL MAY (2010)
 * THE NEW MYSTICS NO. 0004022, KENNY (2010)
 * THE NEW MYSTICS NO. 0000001, DEREK (2010)
 * THE NEW MYSTICS - JEREMY (2010)
 * "CREATO COUNTDOWN 3.B" (2010)
 * FOILED BY AUTHORITY (2010)