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Emotional Architecture refers to buildings that are designed to evoke emotions and feelings in people who experience them. This can be done through a variety of means, such as the use of color, light, texture, and form. It presents the idea that architecture can be used to create spaces that are not only functional but also spiritually uplifting and emotionally engaging such as spaces that make one tremble, sigh, or fall into a trancelike state. Architects add value and meaning to space when they incorporate emotional elements into design, creating deeper and memorable connections with users. In an increasingly digital era that has a tendency to create a sense of isolation, architects are recognizing the intimate relationship an individual has with his or her immediate physical surroundings.

In recent years, there has been a growing interest in emotional architecture. This is due in part to the increasing recognition of the importance of the built environment on our mental and physical health. Emotional design has been applied to a wide range of fields, from interior design to urban planning and healthcare.

We now know that the spaces we live, work, and play in can have a significant impact on our emotions, our moods, and even our health. It is particularly relevant in the current context of social distancing and remote work, as it can help to create a sense of community and human connection in virtual spaces.

Terminology and History
The term "emotional architecture" was first coined by Mexican architect Luis Barragán in the 1950s. Barragán was a pioneer of modern architecture, but he was also deeply interested in the emotional impact of architecture. He believed that architecture could be used to create spaces that would evoke a sense of peace, tranquility, and well-being.

Barragán's work is characterized by its use of simple forms, natural materials, and bold colors. He often used light and shadow to create dramatic effects. His buildings are often described as being "spiritual" or "mystical."

The concept of emotional architecture is not new. In fact, it has been around for centuries. Some of the earliest examples of emotional architecture can be found in ancient temples and other religious buildings. These buildings were designed to evoke a sense of awe and reverence in their users.

In the Renaissance, architects began to use emotional architecture in a more sophisticated way. They began to use light, color, and space to create buildings that were both beautiful and emotionally evocative. Some of the most famous examples of Renaissance emotional architecture include the Sistine Chapel and the Taj Mahal.

In the 20th century, emotional architecture took on a new meaning. Architects began to use it to create buildings that were not only beautiful, but also functional and efficient. Some of the most famous examples of 20th century emotional architecture include the Guggenheim Museum and the Sydney Opera House.

Today, emotional architecture is more important than ever. In an increasingly digital world, people are looking for spaces that are more than just functional. They are looking for spaces that can evoke emotion and create a sense of well-being. Emotional architecture can help to create these kinds of spaces.

Techniques
Emotional design can be achieved through various design elements such as color, texture, shape, and material, as well as through the incorporation of cultural references and storytelling.

Some architects use color to evoke certain emotions. For example, red is often associated with excitement and passion, while blue is often associated with peace and tranquility. Other architects use light and shadow to create dramatic effects. For example, a well-placed window can create a sense of warmth and intimacy, while a dark hallway can create a sense of mystery and intrigue.

The materials used in construction can also have an emotional impact. For example, natural materials such as wood and stone are often associated with a sense of warmth and comfort, while man-made materials such as concrete and steel can be associated with a sense of coldness and sterility.

The shape and form of a building can also have an emotional impact. For example, a building with a curved roof may evoke a sense of calmness and serenity, while a building with a sharp angular roof may evoke a sense of excitement and energy.

The way that a building is used can also have an emotional impact. For example, a church may evoke a sense of awe and reverence, while a shopping mall may evoke a sense of excitement and consumerism.

"Certain materials like stones and slate tend to make our bodies feel better because they are completely natural. Simplicity is what people emotionally respond to in order to become calmer," says Darrel Long, design director at Hirsch Bedner Associates (HBA).

Examples of Application

 * The Casa Barragán in Mexico City, designed by Luis Barragán. The building's use of color, light, and texture creates a sense of warmth and intimacy.
 * The Taj Mahal is a white marble mausoleum in Agra, India. It was built by Mughal emperor Shah Jahan in memory of his wife Mumtaz Mahal. The Taj Mahal is considered one of the most beautiful buildings in the world, and it is said to evoke feelings of love, loss, and beauty. The white marble of the Taj Mahal is said to represent purity and innocence. It is also a symbol of love, as white is often associated with weddings and other happy occasions. The reflecting pool creates a mirror image of the Taj Mahal. This creates a sense of infinity and eternity, and it is a reminder of the everlasting nature of love.

Form

 * The Fallingwater house in Mill Run, Pennsylvania, designed by Frank Lloyd Wright. The building's cantilevered terraces and dramatic views of the waterfall create a sense of excitement and wonder.
 * The Guggenheim Museum in New York City, designed by Frank Lloyd Wright. The building's spiral ramp and curving walls create a sense of movement and energy.
 * The Sydney Opera House in Sydney, Australia, designed by Jørn Utzon. The building's sails-like roof and dramatic curves create a sense of awe and wonder.

Texture

 * The 1 Hotel Brooklyn Bridge in Brooklyn has extensively incorporated raw textures such as unfinished wood obtained from New England factory buildings to express honesty and purity.

Light

 * The Salk Institute for Biological Studies in La Jolla, California, designed by Louis Kahn. The building's simple forms and dramatic use of light and shadow create a sense of peace and tranquility.
 * The ethereal atmosphere to the lobby of Conrad New York hotel designed by lighting designer Hervé Descottes through use of orb-shaped LED lights, which change color every 20 minutes. Deep blues and purples from the lights create a theatrical effect, the sensation due to Doppler effect.

Metaphysical Experience
Flow state and the Built Environment Virtual Reality

Benefits
There are many benefits to emotional architecture. Some of the benefits include :


 * Increased productivity: Studies have shown that people are more productive in environments that are emotionally positive.
 * Improved health: Studies have shown that people who live in emotionally positive environments have better physical and mental health.
 * Increased happiness: People who live in emotionally positive environments are happier and more satisfied with their lives.
 * Reduced stress: Emotionally positive environments can help to reduce stress and anxiety.
 * Increased creativity: Emotionally positive environments can help to boost creativity and innovation.

Challenges and Ethical considerations
Despite its potential benefits, emotional design also raises ethical concerns, as it can be used to manipulate people's emotions and behaviors. To ensure that emotional design is used in an ethical and responsible manner, designers need to involve stakeholders in the design process.

Emotional design can also have a positive impact on the environment, by promoting sustainability and reducing waste through durable products.

There are also some challenges to emotional architecture. Some of the challenges include :
 * Cost: Emotional architecture can be more expensive to design and build than traditional architecture.
 * Time: Emotional architecture can take more time to design and build than traditional architecture.
 * Expertise: Emotional architecture requires specialized expertise in order to be successful.
 * Maintenance: Emotional architecture can be more difficult to maintain than traditional architecture.

Recommended Readings

 * "How Your Office Space Impacts Employee Well-Being." Allan Kohll. Forbes.