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Onitsuka Tiger (co-branded as Asics Tiger since 2022) is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), founded and headquartered in Japan, a sports shoe company founded by Kihachiro Onitsuka. Onitsuka Tiger has contributed success to many athletes in different events because of it making good shoes. Onitsuka Tiger entered the US market through the Blue Ribbon Shoe Company, and has done collaborations with some big brands across the globe. Blue Ribbon Sports (now known as Nike) imported high-tech sports shoes from Onitsuka Tiger. Onitsuka Tiger to the globe due to our attention to finely made details and a constant desire to develop.

Ambition
This is Mr. Kihachiro Onitsuka's tale. A tale that began with the modest notion that sports had the ability to change people's lives. When the war ended in 1949, Mr. Kihachiro first set out to assist Japan's young and establish a brighter future. He thought the greatest way to bring communities together and bring individuals together was through sports. This same attitude hasn't changed in sixty years. He was able to introduce Onitsuka Tiger to the globe due to our attention to finely made details and a constant desire to develop.

A Logo
In 1966, The teenagers and adults was paying more and more attention to sports. The company designed the first Onitsuka Tiger basketball shoe and later developed a shoe under this brand. It also produced a shoe brand with the tiger face as its logo. The signature Onitsuka Tiger stripe was created and served a functional purpose in addition to serving as the company's trademark. The design enhanced the stability and durability of the shoes by incorporating the lacing into the vertical stripes. In this year, saw the debut of the Onitsuka Tiger stripe, which is currently present on the sides of Onitsuka Tiger and ASICS footwear. The LIMBER UP Leather BK, which was unveiled for the 1968 Mexico Olympic Games, is where the stripe first appeared.

ASICS
In 1966, the first ASICS characteristic band was used(and was originally known as the Mexico line on the Limber shoe). The Onitsuka Tiger brand was also discontinued around this period. In 1977, The ASICS Corporation had cooperated with the Onitsuka Tiger's sports shoes. ASICS stands for Anima Sana In Corpore Sano refers to a healthy body and mind. The Latin dictum that served as the inspiration for Onitsuka Tiger and later inspired ASICS.

Doitung
In 2019, to establish a cooperation, DoiTung contacted Onitsuka Tiger. The Japanese manufacturing team and the Thai textile designers collaborated to create goods over the course of the following 18 months that would showcase both companies' sustainability journeys. The group worked valiantly despite the COVID-19 epidemic. When the thread is spun into finely woven textiles, a handmade textile is the end result. The fabric used in these goods is significantly softer and the designs are more delicate than cloth produced by machine-weaving. This product embodies characteristics that are exclusively Thai and exclusively Onitsuka Tiger. Our goal was to produce a product that will appeal to a wide range of global consumers and include a classic design, sturdy construction, and comfy materials. Sustainable materials and ecologically friendly manufacturing techniques are used to produce all three worldwide versions.

Models
Onitsuka Tiger makes many different styles of shoes. Few of the notable models are mentioned here.

Story of bath
In 1960, Kihachiro Onitsuka had a eureka moment as he watched steaming hot water wrinkle his toes in the bath. Onitsuka recognized that heat creates running blisters when a university medical professor demonstrated blister-promoting shapes to him. This inspired him to focus on better air circulation for long-distance running shoes. The discovery of shoe drilling proved to be a game-changing one. The MAGIC RUNNER was not only more lightweight, but also offered an excellent air circulation.

Speed Shoes
In 1964, Japan had innovative at the Tokyo Games. The shoes had been launched Onitsuka Tiger's first running shoe for athletes, called RUNSPARK. Depending on the track conditions, athletes might choose between four different spike lengths. The collection included several shoe designs, a heel with layers of soft sponge will assist absorb stress when the shoe hits the ground.

Jogger Shape
In 1978, the Jogging shoes was designed for jogging. It supported the toes firmly and helped keep the arch of the foot in place, while the form-fitting insole provided adequate space for the toes to move. Both the large, rounded heel and the wide, curved-up toe helped the wearer maintain balance while walking. The Jogging shoes also had reflective spots embroidered on the back of the shoes as a safety feature, enabling cars to see the runner from 300 meters away at night or on cloudy days.

Harandia
In 2013, for AW13 Onitsuka Tiger adopts a fresh approach and introduces the Harandia, its most versatile silhouette to date. The Harandia, the first Onitsuka Tiger to feature ASICS' Gel technology, effortlessly combines a traditional design with a modern, chic look. Look for them to start appearing in a variety of bold and understated varieties throughout the season. They were created and named after fashion designer Harold Arandia.

Location in Japan
Might be astonished to learn that their initial pair of sneakers were basketball shoes, given that they have stores in all of Tokyo's hippest neighborhoods. Onitsuka is still doing well after being relaunched as a fashion brand back in 2002. The range of shoes has a retro feel, and the most well-known model is the Mexico 66. Those who have traveled to Japan. Onitsuka Tiger's shops are also available in many prefectures, especially in major cities such as Tokyo, Osaka and Nagoya.

- Omotesando Street is the road that takes you to Meiji Jingu Temple. Visit the Omotesando store to observe the east-meets-west elegant interior, the black woodgrain tiger-striped façade, and the fine workmanship of the shoes.

- Shibuya (an Onitsuka Tiger shoe store) is inside the Parco department store. Mexico 66 comes in a wide variety of hues, from the original to the most recent. Additionally, there are other shoe variants available, including canvas, leather, and umbrella versions.

- Store at Tokyo Station is inside a department store called Kitte. Due to the fact that it was once a Japanese post office, the department store within Tokyo Station is a stunning shopping center.

- In Shinjuku, the store is in the Odakyu HALC department store. It is a sizable retail center situated in the city's center near Shinjuku Station in Tokyo, which is regarded as a key transit hub for Kanto region travel to Tokyo and Japan. The Odakyu Railway may be reached immediately from this station.