User:Jiyoung kim/sandbox

Snack Culture is a new type of culture consumption trend that can be easily enjoyed even in short time, like a snack that can be easily enjoyed anytime and anywhere. It can enjoy whatever we are watching, in a brief time, from a few seconds to a maximum of 30 minutes. The Korean Times wrote in 2014 that " "snack culture" is becoming representative of the Korean cultural scene." It has been called "a hot topic in the contents industry in 2014". Snack culture is 스낵컬쳐 in Korean.

Definition
Digital users typically consume online cultural content on average 10 minutes. Mainly on the move, they get addicted to the short segments. In today’s busy society, the popularity of snack culture such as webtoons, web dramas or web fiction books that are widely accessed through smartphones and the Internet is still increasing. . It is characterized by having a light and compact form that does not exceed 30 seconds in a short time and 15 minutes in a long time. You can see it as a variety of cultural contents that you can enjoy during the night. Popularization of mobile devices played a major role in the spread of snack culture. Especially in commuting time, many people are enjoying snack culture through news on smartphone.

Background
This phenomenon appeared naturally after the appearance of smartphones. Actually, according to statistics published by the Ministry of Science, Information and Communication Technology(ICT) and Future Planning, the number of smartphone users in Korea alone exceeds 40 million. In addition, a survey released on February 12 by the Korea Communications Commission showed that 76.9 percent of Koreans use smartphones. These figures are not surprising to Koreans as it is likely to see the sight of passengers in the subway or buses staring at their smartphones. Not only Korea but also people all over the world are using smart phones. As the number of smartphone users increases, contents that are suitable to them and can be quickly accessed are constantly being developed. In the advertising industry, advertisements borrowed from web dramas or music video formats are actively used. This has the effect of naturally conveying the image that the product pursues instead of rejecting the advertisement.

Light content
As the desire to easily consume content on mobile becomes more and more, there is a tendency to search for contents that have been simplified. In addition, since there are many people who want to have fun in a short time in busy life, the present snack culture is mainly focused on simple interest-oriented contents. Typically, there is an app pikicast.

It is not limited by time and place.
This allows people to access pieces of culture whenever and wherever, which is appealing for those who are busy. The contents developed from snack culture usually pertain to streaming service, a technique which can transmit or embody data in real-time on the Internet. Smartphones in particular, help busy people enjoy culture through Internet during their spare time.

Low cost
In order to do cultural life, it was necessary to invest both in terms of time and money. With the help of snack culture, you do not have to spend a lot of time and money on products, services, and content. You can easily enjoy fast food at an affordable price, spend a lot of time investing in the program and do not have to watch it until the end of the program, and you can enjoy a short poem on SNS.

Portal site market
'Naver' deals with snack culture focusing on web contents. Naver mainly produces webtoon s and web drama. It currently dominates the video content platform.

'Kakao' shows mobile-specific snack culture. Through the 'Kakao Story' channel, you can easily see the contents posted on 'Next' portal. It was made up of small content or short stories.

'Pikicast ' is an application that allows users to view various information in a short time. It has a lot of contents such as life video, text, image. It is popular with young people.

Advertising Market
'Hanhwa Chemical' makes a full-length web toon for business portfolio introduction.

"Love in Memory" of "Kyobo Life", "Sweet Youth" of Innisfree,

A web drama called 'Infinite Power' by 'Samsung Electronics' and 'Spicy Life by Jaws' is created and advertised.

Web toon
Web toon is a new word made up of "web", which means Internet, and "cartoon," which means cartoon. In 2003, Daum launched the corner of "Cartoon in the world", and with the launch of large portal sites in the web toon market, Web toon will come to another turning point. The next time, Daum invited a number of writers from the Internet, including Kang Full, and created a series of creative contents. Due to the nature of the one-off Internet environment, web toon tends to focus on humorous codes that can easily be interesting. At present, Webtoon, which was popular online, is produced as a mobile movie with less than 10 minutes, or a six-part mobile movie is being produced.

Web drama
<72 seconds TV> It is a short content using 72 seconds, but the total number of views exceeded 190 million.

 is a short drama composed of four episodes. It has gained popularity by using fresh materials called 'time travel'. In a month, it hit more than 7 million views.

Web entertainment show
 is a short-lived performing art that takes 3 to 10 minutes on one side. It is called Snack Culture's representative performing art by releasing a short amount at a time. Shin seo-yuki got huge love by breaking through 20 million views in 10 times broadcasting.

 divides entertainment into corners and publishes them on social network services. Edited video that was popular in broadcasting and produced short video about 5 minutes.

News
Card news is representative. Card news can only be seen on mobile devices, which is popular in that it allows you to image the news and view only the important points of the news. Also, by uploading short videos of news on the portal site and others, viewers are able to consume the news individually without seeing the whole news.

Apps
Apps that can enjoy snack culture include pikicast and moncast. These apps allow users to upload short content in a variety of areas such as beauty, food, current affairs, lifestyle and so on. In particular, Pikiast is making it easier and easier for users to enjoy snack culture through 'AV' technology.

Limit
Many contents are becoming 'snack' according to the consumption pattern of the public. It threatens the place of deep culture. Contents with a certain depth or philosophy are ignored. In addition, the nature of snack culture, compression and simplification, can undermine its essence.