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Beginnings
KOBACO was established in 1981

1980s
After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of MBC and KBS. KOBACO moved into the Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987 it established the KOBACO Advertising Academy.

1990s
In 1991 KOBACO expanded its broadcast advertising sales on behalf of SBS and It also completed the third construction phase for Seoul Arts Center, Arirang Tower, and the Broadcasting Center in the late 1990s.

2000s
In 2000 the KOBACO act was revised and launched the Ratings Survey Verification Council. In 2003 KOBACO opened the KOBAnet (Korean Broadcasting Advertising Network) and in the following year KOBACO confirmed the launch of terrestrial DMB advertising sales. In 2005 KOBACO reopened the Namhan River Training Institute after putting it under direct management. It also launched the KOBACO Data Express (KODEX) the same year. In 2006 KOBACO opened the KOBACO Advertising Culture Center and the KOBACO Advertising Museum in 2008. In 2010 applicable laws for virtual advertising and PPL were established.

KOBAnet
KOBAnet is a comprehensive IT e-commerce broadcast advertising system. It is designed to allow advertising agencies to manage the process of purchasing broadcast ads, ranging from submitting agent contract to advertisement booking and issuing tax invoices. KOBAnet also provides access to audience ratings, broadcasting status and other information provided by audience measurement. Adpot is also available on KOBAnet, which is a portal for managing terrestrial DMB advertising production and booking.

KODEX
KODEX is a digital expressway for broadcast advertising distribution. It digitalizes the transmission of advertising materials. KOBACO launched an upgraded HD KODEX in February 2012 and successfully applied for a patent in August that year.

Watermarks
KOBACO built a system that allows for inserting and extracting watermarks, a pattern information for digital contents. Watermarks can be used in new media such as the Internet and Smart TV.