User:Jkatz (WMF)/sandbox/q4


 * Release and test two new reader-targeted contribution features on the mobile web: WikiGrok and Collections
 * Wikidata
 * Readers
 * Casual editors
 * WikiGrok:
 * Establish baseline (percentage & absolute numbers) at 100% enwiki for:
 * quality of responses (primary success metric)
 * engagement of users who land on a WikiGrok enabled article (secondary success metric).
 * retention: how many users come back to answer more
 * Measure against other quality and engagement metrics:
 * quality: compare WikiGrok response quality ratio to successful/reverted edits ratio from new users on mobile – are WikiGrok responses better, worse, or comparable?
 * engagement: compare WikiGrok engagement to reader-to-editor conversion on mobile – are we engaging a wider circle of readers with this more lightweight, mobile-friendly contribution?
 * retention: compare rates of returning WikiGrok users to mobile editor retention – are we engaging a wide pool shallowly, or can we get repeat WikiGrok users?
 * quality: compare WikiGrok response quality ratio to successful/reverted edits ratio from new users on mobile – are WikiGrok responses better, worse, or comparable?
 * engagement: compare WikiGrok engagement to reader-to-editor conversion on mobile – are we engaging a wider circle of readers with this more lightweight, mobile-friendly contribution?
 * retention: compare rates of returning WikiGrok users to mobile editor retention – are we engaging a wide pool shallowly, or can we get repeat WikiGrok users?


 * Collections:
 * Launch pilot of a new reader curation + sharing feature.
 * Begin collecting baseline usage statistics (creating, adding, consuming) and characterizing use cases
 * Decide on further development on this feature based on initial baseline stats on:
 * number of creators (as compared to mobile web editors and desktop page creators)
 * user class of creators (are we reaching outside the power editor group?)
 * list type and quality (qualitative assessment of the content created via this feature)


 * Maryana Pinchuk
 * Erik Moeller
 * The Mobile Web WikiGrok and Collections teams, including engineering, product, design/UX and support from Research and Analytics
 * WikiGrok: on track – first reader test live

Collections: renamed "Gather", due to launch a pilot by the end of March; scale expected to be limited to qualitative analysis initially.