User:Jlynch401/sandbox

A marketers ability to successfully capture the attention and favor of a potential prospect AWAY from another marketer who is engaging in push marketing, industrial marketing or interruption marketing.

Example: Big Wheel Bikes and Spokes Bike Shop are 2 bike shops in the same town.

Big Wheel Bikes runs a full page full color ad every week in the local paper. The ad copy usually screams SALE, SALE, SALE! INVENTORY REDUCTION, PRICES NEVER LOWER!

Spokes Bike Shop, goes to schools and organizations free of charge to teach kids, parents and teachers about bicycle safety, easy care and maintenance. At these events they gather email addresses for their email list and an ongoing FREE email course, on bike safety, bike maintenance, bike buyers guide, etc.

Rebound marketing happens in this case when a prospect is exposed to Big Wheel Bikes loud and interrupting ads both online and offline. While choosing to ignore the push marketing noise of Big Wheel Bikes, the prospect hears from friends and neighbors about Spokes Bike Shop as well as getting a flyer brought home from school by their child about the FREE Bicycle Safety course being given.

Being exposed to the interruption/push marketing message…then ignoring and bouncing off of it and then acting on the inbound/pull marketing message is indeed Rebound Marketing.

inbound marketing, content marketing,  push marketing,  push marketing,  pull marketing,