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= Persuasive writing = Persuasive writing intends to convince readers to believe in an idea or opinion and can lead the reader to action. Many writings such as movie criticisms, book reviews, news editorials, project proposals, television advertisements, and vacation brochures use different persuasive techniques to influence readers. Non-Fiction is the primary mechanism for persuasive writing. Fiction writing can also include persuasive elements.

Three common techniques in persuasive writing[edit]
1. Presenting strong evidence, such as facts and statistics, statements of expert authorities, and research findings establishes credibility and authenticity. Readers will more likely be convinced to side with the writer’s position or agree with the opinion if it is corroborated by verifiable evidence.

2. Concrete, relevant, and reasonable examples or anecdotes can enhance the writer’s idea or opinion. Examples can be based on observations or from the writer’s personal experience.

3. Accurate, current, and balanced information adds to the credibility of persuasive writing. The writer does not only present evidence that favor their ideas, but also acknowledges evidence that opposes certain ideas.

Persuasive Techniques

- Rhetorical questions- a question asked in order to create a dramatic effect or to make a point rather than to get an answer.

- Imperatives- a verb or phrase in the urgent mood.

- Imagery- visually descriptive or figurative language, especially in a literary work

Brochures, commercials, advertisements on television commonly use imagery.

- Contrast- the state of being strikingly different from something else in juxtaposition or close association.

- Hyperbole- exaggerated statements or claims not meant to be taken literally.

- Repetition- the action of repeating something that has already been said or written.

- Rule of Three (Triad, Tricolon, Triple)- the rule of three is a writing principle that suggests that a trio of events or characters is more humorous, satisfying, or effective than other numbers

- Connectives- a word or phrase whose function is to link linguistic units together.

- Humor- the quality of being amusing or comic, especially as expressed in literature or speech.

-Numerical Structure- How writers use numbers to persuade.

-Persuading in Advertising- How companies use persuasive techniques to persuade consumers.

Ethos, logos, and pathos
Ethos is the appeal to credibility. It convinces the audience of the credibility of the writer. The writer’s expertise on their subject matter lends to such credibility. The level of education and profession of the writer also come into play.

Logos is the appeal to logic reason. It is the most commonly accepted mode in persuasion because it aims to be scientific in its approach to argumentation. In writing, facts are presented in a logical manner, and faulty logic is avoided.

Pathos is the appeal to emotion. This aims to convince the audience by appealing to human emotions. Emotions such as sympathy, anger, and sadness motivate humans; using pathos will then get the audience to be emotionally invested in the subject of the writing.

References[edit]
1. Heinrichs, Jay. Thank You for Arguing What Aristotle, Lincoln, and Homer Simpson Can     Teach us About the Art of Persuasion. (New York: Three Rivers Press, 3rd Edition, 2017.)

2. https://www.jstor.org/stable/i215171.

3. https://www.tandfonline.com/doi/abs/10.1080/00913367.2005.10639188

4. https://www.tandfonline.com/doi/abs/10.1080/00913367.1992.10673382

5. https://www.jstor.org/stable/i267634

6. https://www.tandfonline.com/doi/abs/10.1080/03637756609375482?journalCode=rcmm19

7. https://www.tandfonline.com/doi/abs/10.1080/0143659042000322883

8. https://philpapers.org/rec/PERCPT